The Auto Trader expert verdict:
Premium sub-brands are nothing new, the creation of Lexus as a builder of ‘posh Toyotas’ probably the best-known, while Nissan tried something similar with Infiniti not so long ago and Citroën’s DS trim line has become a brand in its own right. Even Mercedes has its Maybach branded models over and above its standard rang,e and now Hyundai is doing the same with the launch of Genesis. While linked behind the scenes, Genesis will operate as a standalone brand, with its own way of doing things and dedicated product line-up. Among the first of these is this GV80 luxury SUV, available with the option of seven seats and coming as standard with tons of kit and trimmings. All tempting but Genesis is up against established players in this sector like the Land Rover Discovery, Volvo XC90 and – our current favourite seven-seater – the Mercedes-Benz GLE and faces an uphill battle for premium credibility.
Reasons to buy:
- Premium SUV for regular money
- Customer care package
- Interior quality and tech