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Privacy notice

Auto Trader Privacy Notice (“Notice”) (last updated 20th February 2024)

Auto Trader is a UK digital automotive marketplace that offers a vehicle buying and selling process. To provide you with the full range of Auto Trader products and services, we need to collect and process certain information about you.

This Notice and our Cookies Policy apply to all visitors to and users of:

  • the Auto Trader website at (the “Website”);
  • any Auto Trader website that links to this Notice and/or our Cookies Policy;
  • Auto Trader social media accounts;
  • our mobile devices and Applications (“Apps”).

In this Notice, references to the Website include the Apps, where applicable.

It also applies to anyone contacting us by phone, SMS, email, in letters and other correspondence, in person and via social media

“Data Protection Legislation” means all applicable data protection and privacy legislation in force from time to time in the UK including the UK GDPR; the Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002/58/EC (as updated by Directive 2009/136/EC) and the Privacy and Electronic Communications Regulations 2003 (SI 2003/2426)

“UK GDPR” means Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act of 2018

If you are a dealer contracted with us, please see the privacy notice that is available via the Portal for information regarding the personal information we hold and use in order to provide your dealership with requested products and services.

Information collected by us and how we use it?

The Legal Basis we rely on for processing your information