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The Nissan Ariya just got more affordable
Nissan slashes the price of an Ariya, introduces a new entry-level trim and confirms eligibility for the £1,500 Electric Car Grant


Words by: Catherine King
Published on 13 August 2025 | 0 min read
Nissan has reduced the starting price of the Ariya and introduced a new entry-level grade allowing most Ariya variants to qualify for the government’s £1,500 Electric Car Grant (ECG).
Until now the Ariya range started at £39,655 which put it above the £37,000 threshold for the ECG scheme. In response to this Nissan has applied a substantial price cut to the Ariya enabling it to qualify. As a result, the Engage model of the Ariya featuring a 63kWh battery will now start at £33,500 once the government grant is applied representing a discount of over £6,000. Nissan is also introducing a new entry-level trim to the Ariya range. The Shiro variant comes with the 67kWh battery, exclusive monotone pearlescent white paint, Nissan’s ProPILOT driving assistance tech, front fog lights, privacy glass and a wireless phone charger as standard. This is priced from £33,500 and is also eligible for the £1,500 grant.
Until now the Ariya range started at £39,655 which put it above the £37,000 threshold for the ECG scheme. In response to this Nissan has applied a substantial price cut to the Ariya enabling it to qualify. As a result, the Engage model of the Ariya featuring a 63kWh battery will now start at £33,500 once the government grant is applied representing a discount of over £6,000. Nissan is also introducing a new entry-level trim to the Ariya range. The Shiro variant comes with the 67kWh battery, exclusive monotone pearlescent white paint, Nissan’s ProPILOT driving assistance tech, front fog lights, privacy glass and a wireless phone charger as standard. This is priced from £33,500 and is also eligible for the £1,500 grant.

A significant piece of small print in the grant’s qualification criteria states eligibility of a model is determined by the recommended retail price for the lowest priced variant of each distinct powertrain. So, by reducing the starting price of the entry-level Ariya, Nissan has enabled the rest of the variants with a 63kWh battery and 217 horsepower to qualify as well. The higher-grade Advance and Evolve models with the same battery will now cost £37,500 and £42,500 respectively once the grant is applied.
For those looking to maximise range Nissan offers the Ariya with a larger 87kWh battery and 242 horsepower. Following Nissan’s pricing revisions, the Engage trim 87kWh battery Ariya starts from £35,500, with Advance trim priced from £39,500 and Evolve trim priced from £44,500 once the £1,500 grant is deducted. These price cuts have an additional bonus because more Ariya models will now avoid the ’Expensive Car Supplement’ (ECS) which applies to electric cars priced over £40,000 and registered after April 1 of this year. Only the all-wheel drive variants of the Ariya will be excluded from the ECG and the sportier Nismo version will not receive a discount.
For those looking to maximise range Nissan offers the Ariya with a larger 87kWh battery and 242 horsepower. Following Nissan’s pricing revisions, the Engage trim 87kWh battery Ariya starts from £35,500, with Advance trim priced from £39,500 and Evolve trim priced from £44,500 once the £1,500 grant is deducted. These price cuts have an additional bonus because more Ariya models will now avoid the ’Expensive Car Supplement’ (ECS) which applies to electric cars priced over £40,000 and registered after April 1 of this year. Only the all-wheel drive variants of the Ariya will be excluded from the ECG and the sportier Nismo version will not receive a discount.

Meanwhile, the government has confirmed the new electric Micra is eligible for the £1,500 grant. Nissan is hoping the third-generation Leaf which is built here in the UK will qualify for the larger £3,750 discount. If the Leaf makes the cut for the maximum grant, it’s likely the all-new electric Juke expected next year will follow suit.
Nissan is not the only brand offering substantial discounts and incentives on its electric line-up and we expect more models approved for the ECG scheme to be announced over the coming weeks.
Nissan is not the only brand offering substantial discounts and incentives on its electric line-up and we expect more models approved for the ECG scheme to be announced over the coming weeks.
