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The Nissan Ariya just got more affordable

Nissan slashes the price of an Ariya, introduces a new entry-level trim and confirms eligibility for the £1,500 Electric Car Grant

Catherine King

Words by: Catherine King

Published on 13 August 2025 | 0 min read

Nissan has reduced the starting price of the Ariya and introduced a new entry-level grade allowing most Ariya variants to qualify for the government’s £1,500 Electric Car Grant (ECG).
Until now the Ariya range started at £39,655 which put it above the £37,000 threshold for the ECG scheme. In response to this Nissan has applied a substantial price cut to the Ariya enabling it to qualify. As a result, the Engage model of the Ariya featuring a 63kWh battery will now start at £33,500 once the government grant is applied representing a discount of over £6,000. Nissan is also introducing a new entry-level trim to the Ariya range. The Shiro variant comes with the 67kWh battery, exclusive monotone pearlescent white paint, Nissan’s ProPILOT driving assistance tech, front fog lights, privacy glass and a wireless phone charger as standard. This is priced from £33,500 and is also eligible for the £1,500 grant.
White Nissan Ariya rear
A significant piece of small print in the grant’s qualification criteria states eligibility of a model is determined by the recommended retail price for the lowest priced variant of each distinct powertrain. So, by reducing the starting price of the entry-level Ariya, Nissan has enabled the rest of the variants with a 63kWh battery and 217 horsepower to qualify as well. The higher-grade Advance and Evolve models with the same battery will now cost £37,500 and £42,500 respectively once the grant is applied.
For those looking to maximise range Nissan offers the Ariya with a larger 87kWh battery and 242 horsepower. Following Nissan’s pricing revisions, the Engage trim 87kWh battery Ariya starts from £35,500, with Advance trim priced from £39,500 and Evolve trim priced from £44,500 once the £1,500 grant is deducted. These price cuts have an additional bonus because more Ariya models will now avoid the ’Expensive Car Supplement’ (ECS) which applies to electric cars priced over £40,000 and registered after April 1 of this year. Only the all-wheel drive variants of the Ariya will be excluded from the ECG and the sportier Nismo version will not receive a discount.
Meanwhile, the government has confirmed the new electric Micra is eligible for the £1,500 grant. Nissan is hoping the third-generation Leaf which is built here in the UK will qualify for the larger £3,750 discount. If the Leaf makes the cut for the maximum grant, it’s likely the all-new electric Juke expected next year will follow suit.
Nissan is not the only brand offering substantial discounts and incentives on its electric line-up and we expect more models approved for the ECG scheme to be announced over the coming weeks.
2025 Nissan Micra