A laptop displaying the search results from Auto Trader

Our advertising packages

The essentials for selling online, tailored to your needs

All our packages offer a suite of online selling solutions to help you advertise and market your stock and manage leads from customers. Your package choice determines the level of prominence your adverts get on our platform. The higher your package, the harder Auto Trader works for you.


Get the best performance possible with the greatest Search Advantage of any package


Improve your performance with vehicles displayed in Promoted positions in search


Get ahead in search with our Search Advantage mechanism


Get your adverts into the top tier of search meaning you appear above starter on all devices in search


Our most basic package, your vehicles appear on the UK’s largest automotive platform behind retailers on other packages

Ad Performance


Top Tier of Search

Search Advantage

Promoted Position

Search Advantage plus

All our advertising packages include:

Why Auto Trader?

The most effective place to advertise new and used cars in the UK

We've been connecting car buyers and sellers for more than 40 years. In that time, we've evolved from an established regional magazine to the UK's leading online automotive marketplace, welcoming millions of consumers to our platform daily.

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Get your free forecourt analysis and goals consultation

Your success is our goal. Our team of over 200 retail experts are dedicated solely to supporting retailers growth. Take two minutes to tell us your goals, and we’ll work with you to create a bespoke plan to meet and exceed them.
Request a consultation

Not ready to commit to a monthly contract?

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Pay As You Go

If you stock fewer than 5 vehicles per month and aren't ready for a monthly contract, pay as you go can be a great, affordable way to access the 64 million monthly visitors* to Auto Trader, across all platforms; desktop, the Auto Trader app and mobile web.

*Google Analytics data, average number of cross-platform visits a month in 2021.

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Prefer to speak to someone?

0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey