Marketing claims
This is a list of verified claims that help tell Autotrader's story.
All these claims are suitable for internal and external messaging.
For accuracy and relevance, they're checked every quarter by our colleagues in strategy, insights and legal.
All our claims - Confirmed January 2026
The UK's most trusted car marketplace (4.6 stars on Trustpilot)
Source: 4.6 stars / Highest TrustPilot ratings - 29.01.26 (Autotrader, Cinch, Cazoo, GumTree, CarWow, CarGurus, HeyCar)
The UK's biggest car marketplace
Source: 3.5x more unique visitors than our closest competitor, ComScore MMX® Multi-Platform, Total Audience, Autotrader vs CarGurus, Unique Visitors, January - December 2025, UK
We're #1 for data insights
Source: Based on Autotrader winning the 2025 Car Dealer Data Insights Award
The UK's largest choice of EVs
Source: Autotrader analysis of average monthly electric car listings across major UK automotive marketplaces (Jan-Dec 2025).
Based on the 2025 monthly average electric car listings:
- Autotrader: 31,609
- eBay Motors: 11,247
- Gumtree Motors: 7,413
- Motors.co.uk: 11,541
- PistonHeads: 11,978
- CarWow: Data unavailable
- Cinch (Third Party): 654
- Cinch (Owned): 482
Most trusted car marketplace
Source: 4.6 stars / Highest TrustPilot ratings - 29.01.26 (Autotrader, Cinch, Cazoo, GumTree, CarWow, CarGurus, HeyCar)
The UK's largest / No.1 car marketplace
Source: 3.5x more unique visitors than our closest competitor, ComScore MMX® Multi-Platform, Total Audience, Autotrader vs CarGurus, Unique Visitors, January - December 2025, UK
Helping millions of Brits buy and sell their car
Source: 9.5 million monthly average users (ComScore MMX8 Multi-Platform, Total Audience, Autotrader, Unique Visitors, January - December 2025, UK)
Buy and sell your car - all in one place
Source: N/A
Thousands of cars in every region
Source: Autotrader Internal Data, Daily Average Number of Distinct Car Adverts Listed on Autotrader, Split by Region, January - December 2025
400,000 cars / 12,000 retailers / One that's right for you
Source: Autotrader Internal Data, Daily Average Number of Retailers on Autotrader with at least one car advertised, January - December 2025
We've compared the market, so you don't have to (applicable for our buying / price labels)
Source: N/A
Brand new car. Fixed monthly payments. Sorted. (applicable for leasing)
Source: N/A
Join thousands leasing cars with us
Source: Autotrader Looker data - 24,000 lease deals since March 2022 (Dec 25)
Leasing on the UK's largest car marketplace
Source: 9.5 million monthly average users (ComScore MMX8 Multi-Platform, Total Audience, Autotrader, Unique Visitors, January - December 2025, UK)
Trusted by millions
Source: Established using agreement with ‘a brand people can trust’ from internal Brand Tracker (Sep 2025, uplifted by 9.5m from ComScore MMX8 Multi-Platform, Total Audience, Autotrader, Unique Visitors, January - December 2025, UK)
Trusted by thousands to lease cars
Source: Autotrader Looker data - 24,000 lease deals since March 2022 (Dec 25)
Over 9.5k cars sold every day
Source: AT Internal Data, Retail Sales, Daily Average Number of Used Cars Sold from Retailers (9.5k) (Franchise and Indie), January - December 2025 (Ran on 28/01/26)
A car sold every 9 seconds
Source: AT Internal Data, Retail Sales, Daily Average Number of Used Cars Sold from Retailers (9.5k) (Franchise and Indie), January - December 2025 (Ran on 28/01/26)
Millions of eyes, more potential buyers than any other site
Source: 9.5 million monthly average users (ComScore MMX8 Multi-Platform, Total Audience, Autotrader, Unique Visitors, January - December 2025, UK)
More potential buyers than any other site
Source: 9.5 million monthly average users (ComScore MMX8 Multi-Platform, Total audience, Autotrader, Unique Visitors, January - December 2025, UK)
Value your car in under 10 seconds
Source: Autotrader product team
Award-winning valuation tool
Source: Winner of 2025 Car Dealer Power Award for Used Car Valuations Category. Source: https://plc.autotrader.co.uk/news-views/company-news/autotrader-brings-home-three-car-dealer-power-awards/
8 in 10 car buyers use Autotrader to find their next car
Source: Based on the percentage of Unique Visitors (78%) that visited Autotrader on average in January 2025 through to December 2025, calculated by dividing Autotrader's total Unique Visitors with the total unduplicated Unique Visitors for the competitor set, ComscoreMMX® Multi-Platform, Total Audience, Custom-defined list includes: Autotrader, Gumtree.com - Motors, eBay Motors UK, Motors.co.uk, CarGurus, Carwow.com, Heycar.co.uk, Jan-25 - Dec-25, UK.