The Auto Trader expert verdict:
As Lexus is to Toyota, Genesis is a premium offshoot of Hyundai – not that you’ll hear that relationship referenced too loudly as it attempts to establish itself outright with a personalised premium buying and ownership experience to set it apart from rivals. Where the related GV80 goes after the SUV market this G80 is a more traditional executive saloon and a leftfield alternative to established – and top quality – rivals like the BMW 5 Series, Mercedes-Benz E-Class, Audi A6 and Jaguar XF. Stylish, well-made and packed with tech, the G80 is impressive but the lack of a plug-in hybrid option will seriously limit its appeal to tax-conscious business buyers and, by the time you add the additional tech, it’s an expensive choice, even in this company.
Reasons to buy:
- Something different in the class
- Personalised buying and ownership experience
- Refined and luxurious