Like most of our awards, this category was decided by feedback collated from a survey of more than 40,000 car owners, all of whom rated their car in 16 key areas. That means an Auto Trader New Car Award is a real stamp of approval from people that live with the car day-in, day-out, and it makes each winner a true consumer champion.
Most new drivers favour a car that’s small and easy to manoeuvre, and as many new drivers are also young drivers, a decent stereo and a fair smattering of style don’t go amiss, either. Perhaps most importantly, though, a new driver’s car needs to be as cheap as possible to insure, to give them a financial fighting chance of getting on the road in the first place. That’s why we said the winner of this award had to qualify for an insurance grouping of five or below.
It’s no accident that our highest rated car in this category, the Kia Rio, satisfies every single one of those parameters.
Here are just a few of the comments owners made about the Rio…
- “It's mine and paid for.”
- “It’s easy to drive.”
- “It’s cheap and reliable.”