Most Loved Brand 2024 – Alfa Romeo

While some brands build cars to fit seamlessly into our lifestyles, others create cars to tug at the heart strings so strongly we fall head-over-heels. Looks, performance and individuality all play their part in stirring up strong feelings, but only a few can inspire true love.
This year Alfa Romeo takes home the Most Loved Brand award. Owners were drawn to the Italian flair of the design, how Alfa Romeos feel to drive and the history of the brand as celebrated here in Rory Reid's incredible film charting its back story . One owner summarised all this by describing their Alfa as a “beautiful looking car that performs well and is very comfortable”, while another loyal fan said, “I have owned Alfa Romeos for nearly 20 years and they go around corners better than any other car in their sector”. A close runner up, Porsche ended its three-year winning streak with owners praising the driving experience, while BYD owners loved the uniqueness and tech in their cars. However, this year Alfa Romeo is the ultimate winner. Congratulations Alfa Romeo! Return to the New Car Awards homepage