- New sporty five-door shooting brake from Kia
- Based on the ProCeed concept shown in Frankfurt
- Looks great in the metal
Kia unveils the ProCeed, a sporty five-door shooting brake
Kia unveils its Mercedes CLA Shooting Brake rival, the ProCeed. It’s a great looking car that will win many buyers on its looks alone.
Kia made huge strides dropping the weird apostrophe from the Ceed name, and it’s now gone one step further and got rid of the weird underscore from the ProCeed, too.
The ProCeed will certainly be attracting comparisons to the Mercedes CLA Shooting Brake, but will be more of an affordable option for buyers. More generally, Kia is trying to position itself more towards the premium end of the market, and cars like the ProCeed will definitely be helping that image.
The low, sleek shape of the ProCeed looks excellent in the metal. And it looks great from the back, partially thanks to the full-width LED lights. It'll attract a lot of buyers on looks alone.
Buyers will be able to choose from ten paint finishes in the ProCeed. The GT-Line trim models will have 17 or 18-inch alloy wheels, and ProCeed GT models are fitted with 18-inch wheels as standard.
The small differences are that you sit lower down, there’s a bit less headroom, and a rather more hampered view out the back compared with the standard Ceed. But of course, that’s the price you pay for style.
There are a few sportier touches in the cabin, too: a black cloth roofliner (instead of a grey one), metallic scuff plates, flat-bottomed steering wheel, and sports seats on the GT model.
Tech-wise, there’s a 7.0- or 8.0-inch touch-screen to choose from, which both give you Apple CarPlay and Android Auto connectivity. Bluetooth and DAB are standard, and you can upgrade to a fancier JBL sound system. Sat-nav is available on the larger screen.
Other extras you might want to add to your wish-list include a heated windscreen – which is super helpful in winter – a wireless phone charger, heated/ventilated front seats and heated rear seats.
Taller adults will have a bit of fun initially getting into the back seats, but once you’re in, it’s absolutely fine.
The boot gives you 594 litres of space, which is 200 litres bigger than the normal Ceed. There’s also a very small load lip, and it rides lower than the Sportswagon, so it’s easy to pop your stuff in.
The ProCeed GT is powered by a 1.6-litre turbocharged petrol engine with 204 horsepower.
If you opt for the GT-Line model, buyers can choose from three engines, which are also available in the standard Kia Ceed, and are all good. They are a 1.0-litre petrol engine with 120 horsepower and a manual six-speed gearbox, a 1.4-litre petrol engine with 140 horsepower available with a manual or seven-speed automatic gearbox, or a 1.6-litre diesel with 136 horsepower with manual or auto.
And there are plenty of optional extras, too: Lane Following Assist, Smart Cruise Control with Stop & Go, Blind Spot Collision Warning, Rear Cross-Traffic Collision Warning, Smart Parking Assist, and a pedestrian recognition with haptic steering wheel warning, which you can get as an add-on to the Forward Collision-Avoidance Assist system.
Plus, there’s Kia’s excellent seven-year, 100,000-mile warranty.