The first part of this ambitious plan is a thorough revamp of the current range, with new versions of the Optima, Cee’d, Sportage, Picanto and Rio all planned.
Kia has enjoyed a bumper sales year in Europe so far in 2015, with the current Ceed and Sportage leading the way, so the arrival of new turbocharged engines, and a seven-speed dual-clutch automatic gearbox should add fuel to that fire, and help Kia become more competitive when it comes to fuel economy, performance and smoothness.
Flexman also told us that the new focus on dynamics would not, however, come at the expense of the brand's reputation for reliability, quality and in-car technology. "Voice recognition software is one of the biggest challenges we face", he told us. And, to ensure their dependability, these models will face up to 300,000 miles of durability testing at a proving ground in the Mojave Desert
Our first glimpse of this new era for the Korean brand will be at the Frankfurt Motor show in September, where Kia will unveil the all-new Sportage, but we’ll be driving the new Ceed before that, in only a few week’s time.