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Ferrari Purosangue: Why are Ferrari making an SUV?

Ahead of the Ferrari Purosangue's release, Rory Reid explores Ferrari's options when it comes to making their first-ever SUV.

Published on 13 January 2021 | 0 min read

Ferrari has announced that their first-ever SUV is due to hit the market in 2022 or 2023. It’ll be called the Purosangue, which is Italian for thoroughbred.
At this stage, very little is known about it, even Ferrari’s motivations for making one.
It could be that, like Porsche with the Cayenne and the Macan, or Lamborghini with the Urus, they’re looking to invest in the lucrative SUV market to help fund their innovations in the supercar space.
It could also be that they’re seeking to make a splash in the large pool that is the SUV market with something truly show stopping. If so, then Ferrari isn’t looking to compete with the Macan or the Urus. They might be going after the Rolls-Royce Cullinan instead. It would make sense; both operate a market model of exclusivity and Ferrari is unlikely to flood the market with their SUV. Like Rolls-Royce and the Cullinan, Ferrari may simply be responding to demand and building the cars their customers say they want.
What will the Ferrari Purosangue be like?
It’s too early to say, but it’s hard to see how it’ll be a disappointment based on Ferrari’s past performance.
We only have to look at the Ferrari GTC4 Lusso, a two-door estate with four-wheel drive and a V12 engine, as evidence of how they can make the unexpected work. And speaking of the unexpected, another thing we can safely assume is that Ferrari isn’t likely to platform share, so it’s likely the Purosangue is going to be something new and original. As for what that would look like, watch the video to see what Rory predicts we’ll be getting.