That’s why the only real way to get a handle on brand appeal is to talk directly to the individuals in question, and happily, that’s what our research is all about. And it seems that the brand that’s formed the biggest connection with its customer base in 2019 is Tesla.
Like all our awards, this category was decided by feedback collated from a survey of more than 60,000 car owners, all of whom rated their car in 16 key areas. That means an Auto Trader New Car Award is a real stamp of approval from people that live with the car day-in, day-out, and it makes each winner a true consumer champion.
Here are just a few of the comments Tesla owners made about their cars…
- “It’s the greatest car I have even owned. I bought it for my wife and kids to keep them safe, and make my mark for a better planet. Space, performance, tech features, gets better with age, never needs fuel. Better on every metric.”
- “Insanely safe for all the family. The car feels strong and controlled, even on snow and ice.”
- “It doesn’t cause any air pollution. I can look my children in the eye and say I didn’t contribute to doing that.”
- “Loaded with innovative technology, and the fact it is electric.”