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This year, the UK’s most popular new car is a black Volkswagen Golf, according to our study of the nation’s tastes, which included an analysis of over 38 million new car ad views across our website and app.

Download the full Most Popular New Cars of 2019 Report here.

According to the report, the Volkswagen Golf is the UK’s most popular model of new car, ahead of traditional top sellers the Ford Fiesta and Focus. This is the second year in a row that the Golf has taken the top spot, showing its appeal to a broad range of car buyers.
Audi is named as this year’s most desirable overall new car brand with a total of 4,814,795 ad views since January 2019, overtaking BMW by almost 800,000 views and continuing the tight contest between the German brands.

Audi’s performance shows the strength of its brand across all classes and price brackets. From the A1 to its prestige and electric models, it has something to appeal to all tastes and budgets. Audi performed particularly well with drivers aged 34 and under, highlighting its status as a brand to which many younger motorists aspire.

The data also shows that interest in new electric cars is starting to overtake that for petrol hybrids. The electric Audi E-Tron is revealed as the UK’s most popular eco car, aligning with changing attitudes towards going green, as the government offers subsidies and manufacturers continue to improve range and battery costs of their greener models.

Download the full report here to see how different new car categories performed in 2019, from the different fuel types to styles of car including SUVs, hatchbacks, saloons and coupes.

Related: See our pick of the top reviewed cars of 2019

Related topics:

New Cars 2019 Lifestyle