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Most Loved Brand 2023 – Porsche

Find out why Porsche is the 2023 winner of Most Loved Brand

Auto Trader

Words by: Auto Trader

Published on 15 June 2023 | 0 min read

All brands make cars capable of transporting us from A to B, but few manage to create something so special that we fall in love. Whether it’s down to how the cars look, how they drive or their overall quality, these cars make us feel like they are more than the sum of their parts.
There are few brands that evoke as much passion and loyalty as Porsche, and it takes our Most Loved Brand award for the third year in a row. From the driving experience to the performance, owners love their Porsches for a variety of reasons. For one owner it was all about “how the car makes me feel when I'm driving it - on an emotional level.” Close runners up were BMW and Mini, both brands are known for their immersive driving experiences, but ultimately it was Porsche that takes the prize. Whether owners drive the fully electric Taycan or the long established 911, they praise the quality, power, and handling, all things Rory enjoyed in his video review of the 911 Dakar. Keep doing what you are doing Porsche! Return to the New Car Awards homepage