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BMW designs: a step too far?

Will BMW's wild designs backfire? Rory Reid explores the brand's most outlandish choices.

BMW has been pushing boundaries with their designs, and their adverts, over the past few years. From the M3 and M4’s massive grills to the new BMW XM’s standout design choices – the brand seems to have been playing a different game to many other manufacturers.
Rory Reid takes a look at some of their more outré choices from the last few years and takes stock of public opinion – is BMW going too far, or is variety the spice of life?

Get to know the cars

Here’s a closer look at the BMWs mentioned in the video:

BMW M3

Offering a solid mix of sports car-esque performance and saloon car practicality, the BMW M3 comes loaded with a fabulous engine and makes speed and excitement its top priorities.
Read our full review of the BMW M3. Find BMW M3 for sale on Auto Trader.
BMW M3
BMW M3

BMW M4

The two-door BMW M4 is a high-performance version of the 4 Series coupe. Its driving experience is dominated by the 510-horsepower engine and multiple driving modes, including ‘Sport’ and ‘Sport Plus’.
Read our full review of the BMW M4. Find BMW M4 for sale on Auto Trader.
BMW M4
BMW M4

BMW iX

The BMW iX is an electrified premium SUV that combines luxurious, minimalist interiors with over 300 miles of range. Onboard technology, including voice control, and powerful performance make the iX a standout model.
Read our full review of the BMW iX. Find BMW iX for sale on Auto Trader.
BMW iX
BMW iX

BMW Concept XM

Set for release in 2023, the BMW Concept XM will be the first plug-in hybrid M car. Pairing a V8 with an electric motor, the Concept XM advertises 750 hp and 1,000 Nm of torque – meaning it could be one of the quickest SUVs out there.
Dan Trent takes a look at the BMW Concept XM.
BMW Concept XM
BMW Concept XM
What do you think about BMW's design choices? Let us know on social and explore the BMW range on Auto Trader.

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