YouTube Director Award 2026 – BMW iX3

Autotrader’s YouTube Director Rory Reid gets to drive just about every new vehicle on the market, from the performance focused Aston Martin Valhalla to the Microlino quadricycle with all sorts in between. So, he is well placed to choose a worthy of the YouTube Director Award. And this year the accolade goes to the BMW iX3.

Rory says, “The BMW iX3 feels like a genuinely complete electric car. It combines long-range usability with strong real-world practicality, a smart, intuitive interior and the kind of driving experience that still feels unmistakably BMW. It’s comfortable, refined and easy to live with day to day, yet engaging enough to remind you that going electric doesn’t have to mean giving up driver appeal. Most of all, it’s a car that gets the fundamentals right, and that makes it one of the most convincing all-round cars you can buy right now”

Fantastic job, BMW!

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YouTube Director Award 2026

Winner: BMW iX3​

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