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Moderation rules for Dealer Reviews on Auto Trader

We check all reviews before publishing them. Knowing what's allowed will give you the best chance of ensuring your review is passed first time.

Consumers have the opportunity to share their views about their retail experience with a particular dealer (“Review(s)”). The relevant dealer who is the subject of the Review (“the Dealer”) also has the ability to submit a response to the Review (“Reply” or “Replies”). The Reviews and Replies will be published on the Auto Trader website at and other platforms (including mobile and tablet) (“Auto Trader Platform”), subject to full compliance with these Rules.
By submitting a Review to us, you accept and agree to abide by these Rules. We check all Reviews before publishing them. Knowing what's allowed will give you the best chance of ensuring your Review is passed first time. Vehicle reviews submitted to the vehicle reviews service on the Auto Trader Platform are subject to separate rules. Please see here for details.
1. Your eligibility to submit a Review
1.1 By submitting a Review to us, you represent and warrant that:
a. the Review complies with these Rules or our Content Standards for Dealer Reviews (or other standards notified to you at the time you submit your Review – see clause 2.1 below); b. you are not the Dealer or engaged or employed by the Dealer; c. you do not have any personal or business affiliation with the Dealer or dealership, past or present; d. you will maintain the e-mail address that you have registered with us; e. you are 18 years of age or older; and f. you are not subject to any on-going court proceedings or police investigations in connection with the Dealer. 1.2 The Dealer Review Service is for your personal use only and is not to be used for any commercial purposes including, without limitation, to advertise goods and/or services. 1.3 You must not use a Review to attempt to solicit the personal details of another person.
2. You are responsible for the content of your Review
2.1. All Reviews submitted to us are moderated and subject to automated checks to assess the authenticity of the Review before we publish them on the Auto Trader Platform. This moderation and automated check process may be undertaken by a third party on our behalf. For some of our retailers, the Dealer Review service is provided by Feefo Holdings Limited (“Feefo”) on our behalf and, in that case, Reviews will be moderated in accordance with Feefo’s moderation rules.
2.2. Notwithstanding clause 2.1 above, you are solely responsible for the content of any Review that you submit. Auto Trader does not accept any responsibility or liability for the content of any Review published on the Auto Trader Platform and we expressly exclude our liability for any loss or damage that you or any third party suffers or incurs in connection with the content of your Reviews and/or your use of the Dealer Reviews service and/or Auto Trader Platform in contravention of these Rules. 2.3 We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
3. Our rights to publish your Review
3.1. By submitting a Review, you agree to it being:
a. displayed on the Auto Trader Platform, provide it complies with these Rules and our Content Standards for Dealer Reviews and satisfies our automated checks; b. included within notifications to the Dealer who is the subject of the Review; and c. visible within the particular Dealer’s review management portal. 3.2 Any Review you transmit to us shall be considered and treated by us as non-confidential. 3.3 By submitting a Review to us: a. you grant to us a non-exclusive licence to freely use, edit, alter, reproduce, publish, sub-licence and/or distribute the material contained in your Review. This licence is free of charge and continues indefinitely. To the extent permitted by law, you waive your right to be identified as the author of any Reviews and your right to object to any derogatory treatment of any Reviews; and b. you warrant that you have the right to grant to us the licence described in clause 3.3a above.
4. Privacy
4.1 Any personal information you provide to us in the course of submitting your Review will be treated in accordance with our Privacy Notice. This may include us sharing your personal data with our sub-contractor(s). Where you have been notified that Feefo are providing the Dealer Review Service, please see Feefo’s privacy policy.
4.2 We will not publish your personal information, such as full name or email address, unless you choose to include this as part of your Review. This is solely at your discretion.
5. Our rights if you breach these Rules
5.1 Where we consider, at our sole discretion, that a breach of these Rules and/or the Content Standards for Dealer Reviews has occurred and/or that the Dealer Review Service is being used in a manner that we consider to be inappropriate, we may take such action as we deem appropriate which includes (without limitation) the following action, with or without notice:
a. the immediate, temporary or permanent removal of any or all Reviews submitted by you; and/or b. immediate, temporary or permanent withdrawal of your registration to the Auto Trader Platform. 5.2 We will not be liable to you for any loss or damage that you suffer or incur in connection with any action we may take in response to a breach of these Rules. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate. 5.3 You agree to reimburse us for any and all losses, liabilities, claims and expenses (including reasonable legal expenses) suffered or incurred by us in connection with any Review submitted by you.
6. Review enquiries
If you have a query regarding any Review or Reply on the Auto Trader Platform, please contact us on 0345 111 0003 and give us as much information as possible as to why you think the Review or Reply should be removed from the Auto Trader Platform. We will review your enquiry as soon as possible and take any action that we deem appropriate in the circumstances.
7. Changes to these Rules
We reserve the right to make changes to these Rules at any time. Every time you wish to submit a Review, please check these Rules to ensure you understand the terms that apply at that time.
8. General
8.1 These Rules contain the entire agreement between us and you and govern your use of the Dealer Reviews services.
8.2 We may transfer, subcontract or delegate our rights and obligations under these terms to any third party, provided this does not adversely affect your rights under these terms. 8.3 If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland. 8.4 If you are a business, these terms, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

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