Auto Trader cars

Skip to contentSkip to footer

Cookie policy

Cookie policy

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At Auto Trader we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best Auto Trader experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled.

Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.

We use cookies to personalise content and ads, provide social media features and analyse traffic. We also share information with social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. By using our site, you consent to our use of cookies. See below for more information about the cookies we use.

Can I opt out?

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to Auto Trader; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites)

Cookies policy

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

  • The ability to pre-fill the search form with your postcode, thus preventing the need to input it each time you want to perform a search.
  • The ability to login to your AutoTrader account and place adverts on the site.

However, if you'd prefer to restrict, block or delete cookies from autotrader.co.uk, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/

Cookies used on the website

Here is a list of how we use cookies on the website

Google analytics

Cookies:_ga

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to understand individual behaviours and needs more accurately.For more information on how Google uses the data collected via this service, see here: http://www.google.com/policies/privacy/partners/

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

Google DoubleClick

In their own words:

DoubleClick for Publishers (DFP) products provide ad management and ad serving solutions to companies that buy, create or sell online advertising

What does the company do?

Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns

Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=enMore info - https://www.google.com/policies/technologies/cookies/Opt out - https://adssettings.google.com

Google Ad Exchange

In their own words:

DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time.

What does the company do?

Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns

Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=enMore info - https://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/Opt out - https://www.google.com/intl/en/policies/technologies/cookies/

Sophus3

In their own words:

Our services range from industry benchmarking services to management information solutions to individual projects. Our advanced and objective analysis gives you the insight you need to make strong business decisions

What does the company do?

Our services range from industry benchmarking services to management information solutions to individual projects. Our advanced and objective analysis gives you the insight you need to make strong business decisions

Privacy contact - http://www.sophus3.com/contact-usMore info - http://www.sophus3.com/services-privacy-policy/Opt out - https://www.sophus3.com/privacy-cookie-policy/

The Trade Desk

In their own words:

The Trade Desk is the world's largest independent buy-side only Demand Side Platform (DSP). Our company was founded on the core pillars of objectivity and complete transparency in an omnichannel platform built for advertisers and their agencies.

What does the company do?

The Trade Desk's platform offers a marketplace of inventory, data, targeting, measurement, and verification features aligned with our clients' marketing needs. Our business model alignment to the buy-side means that we have no conflicting interests with products we develop or where we direct working media. Unlike the vast majority of DSPs, we do not arbitrage any inventory and do not take undisclosed supply-side margins. We provide complete transparency into every dollar spent – from platform fees, data, and targeting features, to, of course, media itself. Our independence and objectivity are more valuable today than ever before. Marketers working with The Trade Desk can be sure they are maximizing their return on advertising investment without bias. Our position as the leading independent, objective, transparent demand-side platform continues to grow. An ever increasing number of marketers and advertisers are telling us that we deliver ROI and insights that nobody else can. In addition to our market leading strategy and technology, we are also considered the best service provider in the industry, offering our clients dedicated teams that are experienced in helping brands build out programmatic principles and capabilities

Facebook / Instagram

In their own words:

Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

What does the company do?

Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads

Privacy contact - https://www.facebook.com/full_data_use_policyOpt out - https://en-gb.facebook.com/policies/cookies/

Scorecardresearch.com

In their own words:

ScorecardResearch, a service of Full Circle Studies, Inc. and part of the comScore, Inc. market research group, (“ScorecardResearch”, “we”, “us”, or “our”) collects digital consumption behaviour data, which may include information about your activities on your computer or device, your online activities, your video streaming activities, and other activities, as part of comScore's broad market research efforts. We use this data to create reports on digital consumption behaviour and trends, and to provide research and information products to our clients that inform our clients about consumers' preferences and interests.

What does the company do?

comScore collects aggregated consumer behaviour across the internet in order to create reports about worldwide internet usage patterns.

If you wish to find out more about the supplier's use of cookies, please refer to their privacy policy at https://www.scorecardresearch.com/privacy.aspx

Integral Ad Science

In their own words:

Integral Ad Science is a global technology & data company that empowers the ad industry to effectively influence consumers on every device

What does the company do?

Integral Ad Science (originally AdSafe Media) is a privately held technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ

Privacy contact - https://integralads.com/privacy-policy/Opt out - https://integralads.com/cookie-policy/

Content Square

In their own words:

ContentSquare is a solution which aggregates usage and frequency data to improve user experience.

Privacy contact - https://www.contentsquare.com/privacy-policy/

GetFeedback (Usabilla)

In their own words:

GetFeedback is a modern CX platform that combines the best of two SurveyMonkey acquisitions: GetFeedback and its Salesforce ecosystem leadership with Usabilla's popular digital feedback technology.

What does the company do?

Allows you to gather and transform customer insights into meaningful action in days, not months, so you can quickly adapt to changing customer needs.

Privacy contact - https://www.getfeedback.com/privacyOpt out - https://www.getfeedback.com/privacy

Live Chat Service

We use a third party supplier to provide the Live Chat Service. The cookies are used to manage your live chat session, to track your preferences and to personalise your experience. You may disable persistent cookies. However, if you disable the session cookie you will not be able to use the Live Chat Service. If you wish to find out more about the supplier's use of cookies, please refer to their privacy policy at https://www.contactatonce.com/privacy-policy/

Third party cookies

Twitter

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

Static.ads-twitter.com

Cookies are used to measure the performance of the ads that we pay for on Twitter. We also use cookies to deliver targeted advertising on Twitter.

Facebook

Connect.facebook.net

Facebook is an online social media and social networking service. Cookies are used to measure the performance of the ads that we pay for on Facebook. We also use cookies to deliver targeted advertising on Facebook.

Instagram

Connect.facebook.net

Instagram is a photo and video-sharing social networking service owned by Facebook. Cookies are used to measure the performance of the ads that we pay for on Instagram. We also use cookies to deliver targeted advertising on Instagram.

The Trade Desk

The Trade Desk

The Trade Desk SaaS Solutions process pseudonymous data. Our Terms of Subscription Service prohibit the use of the SaaS Solutions to collect, process, and store certain types of data, such as sensitive data or data that directly identifies individuals. our Technology collects information generally known as pseudonymous or non-personally identifiable information (“Non-PII”) that may include, but is not limited to, your IP host address, the date and time of the ad request, specific location information of your device (which may be derived from, for example, your device's GPS, Bluetooth, or WiFi signals), pages viewed, browser type, the referring URL, Internet Service Provider, and your computer's operating system, as well as how you interact with a web page or ad. We may also collect Non-PII such as age, gender, income, education, interest, and usage activity from Clients or other third parties. We also may collect analogous Non-PII from mobile platforms, which may include information about your interactions with those applications (including your IP address and time-stamp information), and information about your mobile device (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications your device interacts with).

Doubleclick Bid Manager

Doubleclick.net

Doubleclick Bid Manager is a Google product. Doubleclick Bid Manager is a advertising platform that allows us to buy display and video advertising online. Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager. We also use cookies to deliver targeted display and video advertising online.

Doubleclick for Search

Doubleclick.net

Doubleclick for Search is a Google product. Doubleclick for Search is an advertising platform that allows us to buy adverts on Google Search. Cookies are used to measure the performance of the ads that we pay for on Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick for Search.

Doubleclick Campaign Manager

Doubleclick.net

Doubleclick Campaign Manager is a Google product. Doubleclick Campaign Manager is a advertising platform that simplifies campaign planning and reporting.

Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager and Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick Bid Manager and Doubleclick Search

Google Ad Words

Googleads.g.doubleclick.net or googleadservices.com

Google Ad Words is an advertising platform that allows us to buy adverts on Google Search.

Cookies are used to measure the performance of the ads that we pay for on Google Ad Words. We also use cookies to deliver targeted advertising on Google Ad Words.

Bing

new UET or bat.bing.com

Bing is an advertising platform that allows us to buy adverts on Bing Search. Cookies are used to measure the performance of the ads that we pay for on Bing Search. We also use cookies to deliver targeted advertising on Bing Search.

First party cookies

Auto Trader first party cookies used on the website - Registration - Cookies: user, ursid, urss (session), userid, ursa, UpdateAccount, pageParameters

We use cookies on the Auto Trader web site whenever you login. This is done in order to remember who you are, both for your current visit and on return visits, saving you having to login again. We store the following personal details: first name, year of birth (if supplied), gender, county, postcode.

Whenever you are not logged in, we use a non-personally identifiable cookie to understand the number of unique visitors who look at the adverts on the site.

Used and new vehicle search - Cookies: searches, SearchData, postcode, GeoLocation

In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example, whenever you compare different vehicles or adverts, we need to store the identifiers for those vehicles and adverts. We store the postcode you have entered for searches to enable us to show you the distance you are from the vehicles in the adverts, and the makes and models of vehicles you are currently searching. We also record related information about the postcode you supply, including the Acorn profiling code for that postcode, longitude and latitude of the postcode. Some of this information may also be used to bring you more relevant display adverts across our site.

Internal tracking - Cookies: pages, PAGE_REF (session)

There are certain product pages that we like to know that you have visited - such as the insurance, finance or car history pages. We record this in a cookie which allows us to provide you with adverts that are more relevant to you through our display advertising.

In addition, we like to understand the response that we are getting to our used car advertisers on the site, and so we use a cookie to store some information about the search you have performed.

Surveys

In order to gather feedback from our customers about the site's products & features you will be invited to provide your feedback on occasion by filling in a short survey. Providing feedback to us will enable the Auto Trader team to act on this feedback and improve services and features.

Managing Cookies

How to manage cookies.

Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit http://www.aboutcookies.org/ (this will open in a new window - please note that we can't be responsible for the content of external websites)

Appendix

Essential cookies

These cookies are essential for allowing you to move around the website and use our features properly. Without these cookies, we cannot provide you with the services you need, such as being able to search for and save your favourite cars.

Other cookies

These cookies help us personalise your experience on our site and improve our products. They tell us which parts of our website people have visited and help us measure the performance of our advertising and marketing, so we can continue to make these better and more relevant to you.