Terms and Conditions

Retailer and PayGo Trade Privacy Notice ("Notice")

Last Updated: 3 January 2023

Auto Trader is a UK digital automotive marketplace that offers a vehicle buying and selling process for private individuals and trade customers. To provide retailers with the full range of Auto Trader products and services, a retailer may provide us with, and we may collect and process, certain personal information about the retailer (where the retailer is a sole trader/partner) or about people employed or engaged by that retailer. We will collect and process information about people who:

  • communicate with us (by phone, SMS, email, in letters, social media and in person);
  • are registered to use our trade portal (Portal);
  • use our trade pay as you go advertising service (PayGo);
  • use our products and services including on behalf of a retailer or otherwise act on behalf of a retailer in its dealings with us; and/or
  • whose information is provided to us by, or on behalf of, a retailer.

This Notice provides details regarding the information that we hold and use relating to such individuals (users/you/your). Personal data (or personal information as referred to in this Notice) is information that relates to an identified or identifiable information. Some of the categories of information listed in this Notice won't relate to you individually but might instead relate to the retailer that you represent. . In addition, some categories of information may not apply depending on the nature of the products and services which Auto Trader provides to you or the retailer that you represent.

We may also collect and process personal information about you when you use the Auto Trader website at www.autotrader.co.uk (Website) or any of the other Auto Trader platforms including mobile and tablet and the Auto Trader app (Platforms). References in this Notice to Site include the Website and Platforms. We have a separate privacy notice for the Site and you should also review this Website Notice for information regarding the personal information that we collect and process through the use of the Site.

Our Privacy Promise

Auto Trader Limited (Auto Trader/we/us/our) is committed to protecting your personal information, being transparent about the personal data we hold and wherever possible giving you control over how we use it.

It's important that you read this Notice as it explains:

  • What personal information we collect about you. The information set out below may not all constitute your personal information ;
  • Why we collect and use your personal information and the legal bases we rely on;
  • Who we disclose your personal information to;
  • Where we store your personal information;
  • How long we keep your personal information; and
  • Your rights regarding the personal information you provide to us.

Amendments and updates to this Notice may be made from time to time. Any revisions will be posted on the Portal and/or the Site so you will always be aware of the information we collect and process. Please review this page regularly so that you are aware of any changes.We will also give retailers at least 15 days' notice of any changes to this Notice, by email or other durable medium, in accordance with clause 2.4 of our Main Advertising Terms and Conditions.