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Accessibility statement

What is an Accessibility statement?

This is the official accessibility statement for Auto Trader. If you have any comments or suggestions, please email us via new website uses a technique called 'Progressive Enhancement', which means basic content and basic functionality should be accessible to all browsers. Visitors to our site who do not have JavaScript enabled will still be able to search for a vehicle.

Standards compliance

  • All pages on this site are WCAG A approved, complying with all priority 1 and most of priority 2 guidelines of the W3C Web Content Accessibility Guidelines. This is a judgement call; many guidelines are intentionally vague and cannot be tested automatically. Auto Trader has reviewed the guidelines and believes all pages are in compliance (please see point 5).
  • We aim for the pages on this site to validate as XHTML 1.0 Transitional. A program of work is in progress to move to XHTML 1.0 Strict for our top 10 pages within the year.
  • Most pages on this site use Valid CSS.
  • We are aiming for pages on this site use structured semantic mark-up. H1 tags are used for main titles, H2 tags for subtitles.
  • Applications other than at the following address "" may not be standards compliant, but are constantly under review and in the process of being updated for accessibility.

Access keys

Auto Trader does not currently support Access keys, although this will be implemented in the future when we will support full WCAG AAA guidelines.

Tab key

You can also use the Tab key on your keyboard to move between links on a page. A single press of Tab high-lights the next link, Shift+Tab high-lights the previous link.


  • Many links have title attributes which describe the link in greater detail, unless the text of the link already fully describes the target (such as the headline of an article)
  • Links are written to make sense out of context


  • All content images used in this site include descriptive ALT attributes. Purely decorative graphics currently include empty ALT attributes.
  • Complex images include TITLE attributes or inline descriptions to explain the significance of each image to non-visual readers

Visual design

  • This site uses cascading style sheets and progressive enhancement for visual layout
  • This site uses only relative font sizes, compatible with the user-specified "text size" option in visual browsers.

Accessibility references