Auto Trader Ltd is a UK digital automotive marketplace that offers a vehicle buying and selling process. To provide you with the full range of Auto Trader products and services, we need to collect and process information about you.
It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.
For the purposes of this Policy, the data controller is Auto Trader Limited (registered in England and Wales under company registration number 03909628) and whose registered office address is at Auto Trader Limited, 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN.
References in this Policy to "Auto Trader" also apply to its sister channels on this Website, including: Commercial Trader, Auto Trader Bikes, Auto Trader Trucks, Auto Trader Plant, Auto Trader Vans, Auto Trader Farm, Auto Trader Motorhomes, Auto Trader Caravans and Prestige Cars "Top Marques".
Auto Trader Limited ("Auto Trader", "we", "us", "our") is committed to protecting your personal information, being transparent about the data we hold and wherever possible giving you control over how we use it.
It’s important that you read this policy to understand the information we may hold about you, how we use it and how you can access or update your information, modify your preferences or request deletion of your personal data.
Amendments and updates to this Policy may be made from time to time. Any revisions will be posted on this page so you will always be aware of the information we collect. Please review this page regularly so that you are aware of any changes.
We use your information in line with all applicable laws and regulations concerning the protection of personal information from time to time in force, including the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and 2011 and the General Data Protection Regulations (GDPR), and including any amendments or updates to these and any equivalent or successor applicable laws and regulations.
Auto Trader collects the following information:
Information you provide when you place an advertisement on the Website
As part of the advert placement process on the Website, we collect your name, telephone number, email address and postcode, as well as details of the vehicle you wish to sell, payment details (please see below) and your IP address.
We use certain features in our advert placement process to protect the privacy of our customers when they are communicating with potential buyers via phone or email.
You will also be required to supply payment card details to place your advert. We use third party payment providers to manage online card payment transactions. Payment card information is collected over a secure online payment gateway provided by:
All payment transactions processed are encrypted. Your payment card information is used solely to process payment for your advert. We retain no record of your payment card details.
Information you provide when you browse or use services on the Website
You will need to supply your postcode in order to use our vehicle search facility. We will use this to present adverts matching your search criteria with the distance from your selected location.
If you book a test drive of a new vehicle, or request a quote or brochure, through the Website you will need to provide your name, email address, postal address and telephone number which will be passed to the relevant dealer or other third party. Each request form clearly indicates that you are giving authorisation for your details to be passed to the relevant dealer or other party for them to contact you and action your request.
All conversations and email exchanges are recorded. Any personal information that you disclose during a live chat or via an online form will be accessible to and processed by ContactAtOnce, the Dealer with whom you communicate, and will be made available to Auto Trader. Additionally, the Chat Service provider may use computer infrastructure which is situated outside of the EEA. By using the Chat Service, you acknowledge that any personal data disclosed while using the Chat Service will be processed and stored by the Chat Service provider on its systems outside the EEA and protected by adequate safeguards.
When you use the Website we will also collect your IP address.
Information we collect if you use our Mobile Applications
If you choose to download or use our Mobile Applications, or access one of our mobile optimised sites, we may receive information about your location and your mobile device, including a unique identifier for your device.
We may use this information to provide you with location-based services, such as advertising, search results, and other personalised content. Most mobile devices allow you to control or disable location services within the mobile device’s settings. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacturer of your device.
How we use the information we collect
We use the information we collect to:
Lawful basis we use to process your information
We process your data based on the lawful bases set out below. We may process information you provide based on more than one lawful ground depending on the specific purpose for which we are using it:
Where consent is required for us to process certain types of your personal data, it must be clearly given. You may give us your consent to receive our marketing communications and/or when you use the Website to request services provided by dealers.
Where you have given consent for Auto Trader to process your personal data you may withdraw consent at any time by emailing email@example.com. We will cease processing your data based on that consent but this does not affect any processing we have undertaken at any time before withdrawal.
If you have given consent for your details to be passed to a dealer or other third party your data may already have been used by them to respond to your request before we can action your consent withdrawal. In this event, you will need to contact them to withdraw your consent to their use of your personal data.
Auto Trader will not pass on your personal data to third parties except as set out in this policy or with your consent. We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:
We are not responsible for any use of your personal data by these parties except where they act as our processor.
All information you provide to us is stored securely within the EU, and not transferred outside the EEA unless specifically detailed.
Payment card information, details you provide when requesting dealer or other third party services through the Website and information you provide when using the Chat Service is handled in accordance with the relevant service providers’ privacy policies and may be transferred and stored or processed by them outside of the EEA in accordance with their privacy policies. Where we transfer your data outside of the EEA, we will ensure that safeguards are in place to provide similar degree of protection is available to protect it. This may include contractual protections in place with our service providers or transferring your data to countries or parties which are recognised as providing suitable protection by the European Commission.
Certain parties to whom we disclose your personal data may transfer your data outside of the EEA after we disclose it to them as part of their business and administration activities (see above, Disclosure of your information). We are not responsible for any use of your personal data by these parties except where they act as our processor. If you have queries or require more information on how these third parties use your information, including such transfers outside of the EEA, please read their privacy policies or contact them.
Auto Trader uses strict procedures and security features designed to prevent any unauthorised access to your data that we hold.
Auto Trader will process personal data for as long as necessary to fulfil the purpose we collected it for, including the purpose of legal, accounting and reporting requirements, and for as long as necessary for the prevention and detection of criminal activity. The period for which we process and store the personal data for varies depending on the use you make of the Website and the products and/or services we offer. Where you register an account or place an advert we will retain your data for as long as your account and/or advert is live and a period after your account is closed or advert ends to enable us to satisfy our legal, accounting and reporting requirements.
In some circumstances you can ask us to delete your data: see Right to be forgotten below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:
If you wish to make a complaint about how your personal data is being processed by Auto Trader (or third parties as described above), or how your complaint has been handled, in the first instance please email your concerns to firstname.lastname@example.org. You also have the right to lodge a complaint directly with the UK supervisory authority which is the Information Commissioner’s Office and can be contacted via the details at www.ico.org.uk.
If you have any questions regarding the use of your personal data please contact us at: email@example.com
Auto Trader Limited, 4th Floor, 1 Tony Wilson Place, Manchester, M15 4FN.