Skip to contentSkip to footer

SLM Toyota Norwich

Fully Franchised Toyota Main Dealer, Family Run since 1919. Vehicle Deliveries Available

SLM Toyota Norwich

"St Leonards Motors began life as the brainchild of father and son team Graham and Brian Wakeford. Following the completion of his engineering training in Bristol and Newbury, Berkshire, Brian joined retired banker Graham in the purchase of a small garage on The Green, St Leonards-on Sea in 1958. On 1st January 1959, St Leonards Motors opened for business for the very first time. The fledgling enterprise expanded quickly, and in 1960 Brian and Graham were joined by John, Brian's brother, a retired pilot and aircraft engineer at Vickers Aviation. That same year the business became St Leonards Motors Ltd under the control of the Wakeford family, who still own the company today. A reputation for excellent customer service led to more business than the modest garage on the Green could handle and in 1970 negotiations began with British Rail for the purchase of the land at West Marina. In 1972 Bo Peep Filling Station was opened and the main Fiat garage opened in 1973. At that time SLM, as they began to be known, also ran petrol stations at the original site on The Green along with others at Silverhill, Queens Road, Red Lake and Sidley in Bexhill."

Services offered

  • Used Vehicle Sales
  • New Vehicle Sales
  • Parts
  • MOT
  • Servicing
  • Insurance
  • Warranty
  • Finance
  • Motability
  • Accessories
  • Vehicles Wanted
  • Part Exchange
  • Fleet
  • Body Shop
  • Paint Shop

Customer Rating

4.9 out of 5

Rating breakdown

  • AutoTrader
    4.9(6 reviews)
Had an experience with this dealer?

Customer Reviews (6)

  • By Frances D on 09 Nov 16 | VERIFIED PURCHASE

    Exceptionally helpful salesman Oli was patient, answered all queries, assisted with moving from insurance company to Toyota by contacting us directly, enabling transition by phone. Not at all a pushy salesman, who ensured appropriate & timely test drives. He made everything very easy and a good experience. I would not hesitate to recommend Dingles Toyota or Oli, tea & coffee was available too!

  • Easy

    By Ian A on 01 Feb 16 | VERIFIED PURCHASE

    It was as easy as anything . Relaxed atmosphere , the salesman (Alan ) was the nicest man to talk to . It was the quickest sale he had known of .

  • Very good

    By Sarah B on 01 Feb 16 | VERIFIED PURCHASE

    Very good customer service, very helpful, answered all questions

  • Friendly , helpful and patient.

    By Lynn N on 01 Feb 16 | VERIFIED PURCHASE

    I'm not the easiest person to deal with, being very nervous when faced with the reality of parting with a large sum of money (for me that is), but the Dingles sales man was very patient with me and answered all my questions. I did not quite get the price down to what I was comfortable to pay but I fell in love with the car and so far have been very happy with it.

  • Great experience purchasing a car!

    By Denis C on 21 Nov 18

    I looked on-line and say a vehicle I wanted to look at and test drive, we met a sales assistant called A H she quickly made us feel comfortable and showed us the car we went to see. My partner say another car and we test drove that one and AH supported us through the process, she made the whole purchase of the car pleasant and non-confrontational we did not have to haggle hard. AH was honest and very straight with us and made us feel valued, I tend to have had hard pushing sales experiences in the past and like me if you struggle to trust sales people, I would recommend AH and SLM Toyota Norwich 100%. Nice people and good service, coffee was okay but then it is not COSTA. Thanks AH, oh and I am absolutely delighted with my Auris estate hybrid, what a fantastic vehicle.