Auto Trader cars

Skip to contentSkip to footer
  1. No admin fees
  2. Part-ex price guarantee

Paragon Cars London

Rating: 4.9/5(285 reviews)
We offer click and collect
Check out our 5 star rating
We can deliver nationwide

Get in touch


  • UNIT 11 Riverside Works
  • Riverside Road
  • Watford
  • Hertfordshire
  • WD19 4HY

Opening hours

Tuesday08:00 - 18:00
Wednesday08:00 - 18:00
Thursday08:00 - 18:00
Friday08:00 - 18:00
Saturday08:00 - 17:00
Sunday10:00 - 17:00
Monday08:00 - 18:00

About us

Paragon Cars London is a independent sports, prestige and 4x4 specialist with a vast experience at selecting only the highest quality vehicles.We pride ourselves on the quality of our service to give our customers the highest standard. We have a reputation for offering our customers unsurpassed levels of service and a fantastic selection of the latest cars in the UK.We pride ourselves in making sure all of our cars are prepared to the very highest standard making sure each car is rigorously…

Show more

COVID-19 safety measures

  • Appointment only
  • Social distancing measures in place
  • Contactless collection

We are able to deliver your new vehicle purchase direct to your doorstep. The car will be cleaned prior to delivery and on handover you will be given a sanitation kit so you can use this before you start to enjoy the new car. All our delivery team will wear protective gloves and face mask to make sure we can be as safe as possible. We will try to arrange all paperwork electronically but there may be some which need signing manually. Please give us a call to run through the delivery process.

AutoTrader awards

Our services


  • Home delivery
  • Click and collect
  • Extended warranties
  • Part-ex price guarantee

Onsite facilities

  • Used vehicle sales



  • UNIT 11 Riverside Works
  • Riverside Road
  • Watford
  • Hertfordshire
  • WD19 4HY

Contact us

Need to reach us quickly?

Call or live chat with us to get a quick response to your query.

Send a message

Send us your message and we will be in touch shortly.


0 / 500

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

285 customer reviews

4.9 out of 5

285 customer reviews

  • Yema W7 Days ago


    Hot Girl Summer

    The service was very professional, concise and efficient. I literally requested information on a car, Paragon took it from there and did everything until my car (very sexy C Class Mercedes) was delivered to me. A huge THANK you to all at Paragon cars. I looooove my car!

  • Barry M14 Days ago


    Great service, great car. Will use again.

    Sheil was absolutely great from start to finish. Replied to messages after hours and always available to update me on the purchase. My new car is fantastic, I absolutely love it. Thanks guys.

  • Natasha D26 Days ago


    First class customer service

    Very helpful and knowledgeable sales man who helped us from start to finish. Bought the car and was presented with a bottle of wine and chocolates when we collected it. Very efficient and will use this company again.

  • Armani F18 Apr


    Purchasing a new vehicle

    It has been a pleasure in buying my new BMW from Paragon cars. Me and my husband have bought over 10cars in last the 4years from this company and they always look after us. The cars are in great condition and always the best specification on the market. They always arrange low rate finance for us and tremendous part exchange values. They are always on hand to rectify any issues which have occured and not shy away like other companies we have dealt with previously. I can confidently say we will continue to use them and recommend to all for many years to come. Tom, Kev and Sheil always made it a pleasurable experience when we collected our new car. Thank you guys!

  • Jon V16 Apr


    Seamless, professional and friendly

    Sheil and the team were a delight to work with. Purchased the A45AMG and the transaction was seamless. Paragon Cars London provide a first class service from start to finish and cannot praise them highly enough. Trustworthy, proactive and friendly business people with a great work ethic and customer service.

    Paragon Cars London5 Days agoDealer reply

    It is always a pleasure to deal with you Jon. Please let us know when you are in the market for a new car. In the meantime if you ever need anything please do not hesitate to contact us.

The views expressed in these Customer reviews are solely the opinion of the reviewers and not of Auto Trader.

Frequently asked questions