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Video | NEW Audi TT!? Meet the future of Audi design
Rory Reid reveals the new Audi Concept C and teases what might become the next generation Audi TT
Words by: Tom Roberts
Published on 24 September 2025 | 0 min read
Remember when Audi made interesting cars like the Audi TT? Well, those days are back! Rory has seen the new Concept C and believes it channels the spirit of the original TT giving us a sneak peek into the future of Audi.
The man behind this potential revival of interesting Audis is Masimo Fchella, the company’s new design chief. Notably, he was previously Jaguar Land Rover’s design director when the company created the Jaguar Type 00, although he left before it hit production. And now he’s working hard at Audi to put bold architectural design philosophies at the core of the brand once again. Which is where the Concept C comes in. It’s most likely to be the replacement for the TT and there are lots of details that add up to a very intriguing future car. And we know what you're thinking… it's a concept, it’ll never see the light of day, but Rory’s been told on good authority that it will go into production as early as 2027! We were just as surprised as you to hear that, but if you want to find out more you’re going to have to watch the video. And if you enjoy it, don't forget to like and subscribe.
The man behind this potential revival of interesting Audis is Masimo Fchella, the company’s new design chief. Notably, he was previously Jaguar Land Rover’s design director when the company created the Jaguar Type 00, although he left before it hit production. And now he’s working hard at Audi to put bold architectural design philosophies at the core of the brand once again. Which is where the Concept C comes in. It’s most likely to be the replacement for the TT and there are lots of details that add up to a very intriguing future car. And we know what you're thinking… it's a concept, it’ll never see the light of day, but Rory’s been told on good authority that it will go into production as early as 2027! We were just as surprised as you to hear that, but if you want to find out more you’re going to have to watch the video. And if you enjoy it, don't forget to like and subscribe.