How to make Autotrader your go-to in Google search
Words by: Andrew Woodhouse
Published on 11 March 2026 | 0 min read
At Autotrader, our aim has always been simple: to help people make confident decisions about cars. Whether that’s through in-depth road tests, practical buying advice, or reporting on the biggest shifts in the automotive industry, our editorial team works to provide clear, useful and independent information for drivers across the UK.
As more readers personalise the way they receive news, through search engines, discovery feeds and mobile platforms, many services now allow you to select preferred publishers.
Specifically, you may have seen Google search has introduced “Preferred Sources”, a feature that allows you to choose which publishers and outlets you’d like to see stories from.
If you regularly read our reviews, guides and industry insights, you may wish to set Autotrader as a preferred publisher. Doing so can make it easier to find our latest:
Expert reviewsfor cars, vans, bikes and much more
Electric vehicle advice and explainers
Guides and advice on buying and selling your car
How to add Autotrader as your preferred source
There are a couple of ways you can set Autotrader as your preferred source on Google.
1. You can click here and go to Google, log into your Google account and select the first box featuring Autotrader.
2. Or, as you’re searching on Google, you can click the star icon next to the “Top Stories” box and enter Autotrader as your preferred source there.
All this means is that you’ll see our stories in your news feed more often.
We believe automotive journalism should be practical, transparent and grounded in real-world experience. Our road testers, writers and data specialists work closely together so that our content reflects both how cars drive and how they fit into everyday life.
Choosing preferred sources is entirely personal. But if you find our content helpful, setting Autotrader as one of yours simply means our reviews and updates are easier to access when you need them.
Thank you for reading, and for continuing to make us part of your car-buying journey.