As many of us would no doubt do were we to find ourselves financially able, Rodger spent some of the proceeds of his success on cars. At first, a few. And then a few more. Now, his collection is the largest in the UK, standing at more than 420 modern and classic cars of all shapes and sizes, including a whopping 24 examples of Aston Martin’s “wedge” Lagonda.
We went along to Studio 434, the business he set up to house his collection and look after other people’s cars, to meet him.