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Classic Ads: Little Dads (Vauxhall Meriva and Zafira)

Two cheeky northern chaps discussing the quirks of family life in 2004. What's not to love?

In 2004, Vauxhall wanted to give its MPV range a big push to families, and in a clever stroke of marketing decided to advertise the five-seat Meriva and seven-seat Zafira together.
The resulting TV ad featured two young Northern lads – Ryan Lee and Lewis Peart - taking on the role of dads, pottering about their Vauxhalls while moaning about the quirks of family life. The series of ads was a big hit, as Britain took to heart their eye-rolling, and dry asides about how Dad needed to go to the loo before driving them somewhere. The ungrateful little brats.

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