Feature
Classic Ads: Little Dads (Vauxhall Meriva and Zafira)
Two cheeky northern chaps discussing the quirks of family life in 2004. What's not to love?
Words by: Phill Tromans
Published on 28 September 2017 | 0 min read
In 2004, Vauxhall wanted to give its MPV range a big push to families, and in a clever stroke of marketing decided to advertise the five-seat Meriva and seven-seat Zafira together.
The resulting TV ad featured two young Northern lads – Ryan Lee and Lewis Peart - taking on the role of dads, pottering about their Vauxhalls while moaning about the quirks of family life. The series of ads was a big hit, as Britain took to heart their eye-rolling, and dry asides about how Dad needed to go to the loo before driving them somewhere. The ungrateful little brats.
The resulting TV ad featured two young Northern lads – Ryan Lee and Lewis Peart - taking on the role of dads, pottering about their Vauxhalls while moaning about the quirks of family life. The series of ads was a big hit, as Britain took to heart their eye-rolling, and dry asides about how Dad needed to go to the loo before driving them somewhere. The ungrateful little brats.