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The Auto Trader Retailer Awards 2022

Buying your next car should be exciting, but with so much choice, sometimes it can feel like a daunting process. To help make the process easier, we introduced the Auto Trader Retailer Awards, designed to recognise some of the best retailers in the business.

On 12th October we revealed the winners of the Auto Trader Retailer Awards 2022, awarding 16 trophies across seven categories celebrating the key elements of modern retailing, ranging from the best customer experience to sustainability.

With over 13,000 retailers to choose from, finding the best of the best wasn't easy. That's why the winners were determined by an independent judging panel of experts from some of the world's biggest brands as well as the opinions of thousands of car buyers and the most comprehensive mystery shopping programme we've ever conducted.

So, if you're searching for your next car, why not take a look at this year's very deserving winners of the Auto Trader Retailer Awards?

Retailer award logo for Customer Experience

Customer Experience

This award does what it says on the tin; we mystery shopped over 1,000 retailers to find out just who is offering the UK's best customer experience from the first phone call to the final visit!
Retailer award logo for Customer Choice

Customer Choice

We analysed hundreds of thousands of reviews left for retailers to discover which businesses were not only the most highly rated, but also the most engaged with their customers.
Retailer award logo for Innovation


Here we recognised an exceptional retailer that had really responded to the needs of consumers and shaped their business to best meet your needs.
Retailer award logo for Rising Star

Rising Star

Designed to award the newest retailers, this award recognises a retailer that is up to three years old but is really making a name for themselves. They are one to watch.
Retailer award logo for People & Culture

People & Culture

This award is for those retailers who are putting a real emphasis on the wellbeing of their staff and creating an environment that people want to work in.
Retailer award logo for Sustainability Initiative

Sustainability Initiative

New for 2022, this award is for those retailers doing all they can to become more sustainable and help to combat the climate crisis. The winner of this award really is putting sustainability at the heart of their business.
Retailer award logo for Retailer of the Year

Retailer of the Year

We looked at lots of metrics to find the retailers consistently delivering in every aspect of their business and going the extra mile for their customers. The best-of-the-best.