Why Eau de New Car?

OK, we’re not really launching a new perfume. But it got you talking!

Find your brand new car today


A fresh, light fragrance blending notes of fine leathers and hard wax to recreate the unique new car smell in a natural way.

Bottle of Perfume


Imagine sitting back in your brand new car. The gleam of chrome, the supple leather. You’ve worked for it and now it’s all yours.


Feel that sense of achievement. Of success.

Bottle of Perfume


Don’t let success just be a dream.


Now captured in a bottle, the new car fragrance. Savour the smell of success.


Exclusive to Auto Trader. Limited availability.