News
Auto Trader’s YouTube hits a million subscribers
Join us in celebrating a million subscribers on our YouTube channel as we look back at our fondest memories and videos.
Words by: Nimisha Jain
Additional words by: Rory Reid
Published on 22 January 2024 | 0 min read
16 years ago, we posted our first ever video on YouTube - a fairly innocuous piece reviewing a BMW 135i. Since then our videos, our subscribers, and the love from our YouTube community has only grown stronger.
With our YouTube channel, we set out on an epic journey to present new car reviews, car comparisons, drag races, epic adventures and guides to help our audience understand and get the most from their motors. And now we’ve finally hit a million subscribers. We want to thank each and every subscriber who has continued supporting us over the years. A lot of hard work and love for cars has been put into each video you’ve liked and shared on our YouTube channel - we’ve travelled across three continents, survived a zombie apocalypse, battled our CEO in a drag race, blown our eardrums while filming the loudest engines, along with a long list of things that we’ve done and loved each minute of. To celebrate and thank our one million YouTube subscribers, Rory has published a new 'Ask me anything' video where he answers all your burning questions, and lets you in the inner circle of our YouTube team with some behind-the-scenes content. Watch the video above to find out all the answers. Rory Reid took the wheel in 2019, becoming the face of our channel and bringing his wealth of automotive and presenting experience to Auto Trader. Along the way, we picked up a few more passengers to make this adventure bigger and better – the iconic Alex Kersten and Alex Legouix became Rory’s new partners in crime in finding and filming even more weird and wonderful cars of the world. Through our videos, we’ve loved getting to know more about you, reading your comments, and getting your thoughts on the cars, as well as seeing our YouTube community bloom. From providing our open and honest views in our car reviews to taking the hottest cars out for a drag race - we’ve really enjoyed bringing you fresh content each week, and we look forward to continuing to do so. On this special occasion, we’d like to share some of our favourite videos and experiences from the past year: Rory Reid: "I love our adventure in South Africa with the G-Wagon and Mbombe 4, but our Zombie Apocalypse Halloween special holds a special place in my heart too. Getting lots of friends and family together after the Covid pandemic to dress up as blood-thirsty Zombies and chase me around a field in a 6x6 Mercedes was so much fun!" Watch the video here Alex Legouix: "My favourite video to be part of was South Africa. Not only was it an amazing country to experience, but I thoroughly enjoyed having quality time with the G-Wagon, putting it through its paces, and smashing Rory on the challenge. Awesome car!" Watch the video here If you’ve enjoyed watching our YouTube videos, let us know which videos you’ve loved the most our Twitter channel. In the meantime, why not head to our channel and join the 1,000,000+ other subscribers.
With our YouTube channel, we set out on an epic journey to present new car reviews, car comparisons, drag races, epic adventures and guides to help our audience understand and get the most from their motors. And now we’ve finally hit a million subscribers. We want to thank each and every subscriber who has continued supporting us over the years. A lot of hard work and love for cars has been put into each video you’ve liked and shared on our YouTube channel - we’ve travelled across three continents, survived a zombie apocalypse, battled our CEO in a drag race, blown our eardrums while filming the loudest engines, along with a long list of things that we’ve done and loved each minute of. To celebrate and thank our one million YouTube subscribers, Rory has published a new 'Ask me anything' video where he answers all your burning questions, and lets you in the inner circle of our YouTube team with some behind-the-scenes content. Watch the video above to find out all the answers. Rory Reid took the wheel in 2019, becoming the face of our channel and bringing his wealth of automotive and presenting experience to Auto Trader. Along the way, we picked up a few more passengers to make this adventure bigger and better – the iconic Alex Kersten and Alex Legouix became Rory’s new partners in crime in finding and filming even more weird and wonderful cars of the world. Through our videos, we’ve loved getting to know more about you, reading your comments, and getting your thoughts on the cars, as well as seeing our YouTube community bloom. From providing our open and honest views in our car reviews to taking the hottest cars out for a drag race - we’ve really enjoyed bringing you fresh content each week, and we look forward to continuing to do so. On this special occasion, we’d like to share some of our favourite videos and experiences from the past year: Rory Reid: "I love our adventure in South Africa with the G-Wagon and Mbombe 4, but our Zombie Apocalypse Halloween special holds a special place in my heart too. Getting lots of friends and family together after the Covid pandemic to dress up as blood-thirsty Zombies and chase me around a field in a 6x6 Mercedes was so much fun!" Watch the video here Alex Legouix: "My favourite video to be part of was South Africa. Not only was it an amazing country to experience, but I thoroughly enjoyed having quality time with the G-Wagon, putting it through its paces, and smashing Rory on the challenge. Awesome car!" Watch the video here If you’ve enjoyed watching our YouTube videos, let us know which videos you’ve loved the most our Twitter channel. In the meantime, why not head to our channel and join the 1,000,000+ other subscribers.