See what's new.
Showcasing some of the most powerful product updates our teams have delivered, driving positive changes for UK car buyers and sellers.
Inspiring our buyers and sellers
We've upgraded and expanded our consumer-facing products to ensure everybody from first-time car buyers and sellers to experienced motor enthusiasts can get the most out of Auto Trader.
Here's how we've done it:
Making it easier to find your perfect car
Bigger, better images
Bigger images to help you find and assess each vehicle with ease.
Thousands of new car reviews
Read our expert reviews and watch our video reviews, starring our very own Rory Reid.
Transparent admin fees
All dealers advertising on Auto Trader must now declare any admin fees they charge on top of the advertised price, so you can be confident that the price you see is the price you pay.
Charging info for electric cars
Battery and range information for all electric cars.
Over a million reviews of dealers
Find sellers you can trust by reading independent reviews form other car buyers.
Full vehicle history checks
We partner with Experian to provide free vehicle history checks on most advertised vehicles. Be confident the vehicle you're interested hasn't been stolen, written off or has any nasty history.
Approved used benefits
Find out which vehicles have additional cover from the manufacturer, and what's included.
Free vehicle valuations
We analyse millions of prices to generate the most accurate vehicle valuations, and update them daily. Use our price indicator labels to understand what a car is worth, and be confident that the advertised price is fair.
Compare purchase options
New and used cars. Different ways to purchase including outright, finance and leasing.
COVID safety measures
Find out the steps sellers are taking to keep you safe.
A new hub for everything electric
Bringing together electric news, advice, reviews, new and used cars, to help you make the move to electric.
A redesigned search form
A completely new search form, optimised especially for mobile.
A brand new navigation
A complete overhaul of our site navigation, making it easier to find what you are looking for.
More buying options at your fingertips
Chat online to sellers
Ask the seller a question anytime via live chat or SMS.
Instant insurance quotes
Link your Auto Trader and Compare the Market accounts for live insurance quotes on any vehicle.
Secure your car online, anytime
Found your dream car on Auto Trader? Want to make sure nobody else buys it before you can get to the dealership? Reserve it online on Auto Trader, with confidence you can cancel at anytime if you change your mind.
A guaranteed price for your trade-in
Got a car to part-exchange but unsure what it's really worth? Get a valuation from Auto Trader, guaranteed for 7 days, and take the hassle and haggle out part-exchanging at the dealership.
Get finance approved online
Organise your finance online, with the best offers from a range of finance partners.
Delivery & collection options
Search just for sellers that offer Home delivery and Click & Collect.
Live video viewing
See which sellers offer a live video appointment service.
A hub to help you buy online
Search for cars that are available to buy online and find out about how to buy online safely.
Dispose of your car without the hassle
A hassle free way to sell your car quickly, with a guaranteed price and driveway pickup.
Supporting our retailers
Upgrades to our data and advertising products give retailers a real-time view of marketplace supply and demand, while enabling end-to-end online selling to the largest and most engaged audience.
Here's how we've done it:
Reach more in-market buyers
Improve advert performance
Simple, personalised metrics help you identify how vehicles are performing, and how to advertise better.
Consistent cross platform advertising
Updated our packages to give buyers and sellers consistent experiences across platforms.
Stand out in Google
Benefit from Auto Trader's SEO and get your brand visible in Google with Retailer Stores.
Extend your reach into new areas
Our new Market Extension advertising capability allows you to extend your reach beyond your geographic area. Pick regions based on supply and demand, configure delivery and collection options, and advertise your cars to a brand new set of buyers.
Boost your brand visibility on Auto Trader
Guarantee your brand is the top of the search listings with our high-impact Top Spot product.
Understand package impact on performance
A new simulator tool to show how upgrading or downgrading advertising packages affects vehicle performance on Auto Trader.
Covid safety features
Share your COVID practices to give car buyers confidence that you're operating safely.
Target prominence spend
Set automatic rules to help sell vehicles more quickly, with focussed PPC marketing.
Build your brand with Retailer Stores
With time spent on Auto Trader up 14% in the last 12 months, it's more important than ever to showcase your brand on the platform. Share photos, videos, reviews, and promote your services and COVID safety practices to our audience.
Flexible advertising when you need it
Get all your cars for sale with flexible extra advertising slots at the click of a button.
Source, price and sell smarter
Use data to achieve forecourt goals
Set your business strategy and get smart alerts to achieve your goals with the right stock, priced right, from day one.
Online learning centre
Self-paced online learning modules helping you to source, price, and advertise more effectively.
Simple, fast provenance checks
Provenance check any vehicle you might buy, from anywhere, for free*.
*Included in adverting packages.
Visualise market trends
Utilise the power of AT's data to understand how supply, demand, and pricing are changing in the market.
The most trusted retail valuations
Direct access to the best valuations for buying and selling vehicles, underpinned by the Auto Trader's market insight.
Evaluate the market for specific vehicles
Get the best picture of how fast a vehicle might sell, achievable prices, and competitor stock.
Rapidly assess potential stock
Quickly get key pricing and performance metrics for large volumes of potential stock, and filter to only the most relevant for you.
Save on logistics costs
Arrange vehicle movements quickly and easily, with best-value moves from multiple logistics providers.
Easy access to trade stock
Any time access to thousands of trade vehicles for purchase across the UK with Dealer Auction, without high auction fees.
Moving sales processes online
Arrange home delivery
Use Auto Trader Moves to organise nationwide home delivery and handover.
Regular insight and advice
Weekly webinars and blogs to share the latest trends, tips and advice on how to bring your processes online.
Convert buyers 24/7
Online reservations mean that you can move from thinking about customers as leads that you need to close, to qualified buyers that you just need to serve, and convert high intent buyers even when you're closed.
Online trade in appraisals
AutoTrader's Guaranteed Part-Exchange tool brings full transparency to vehicle appraisals, with valuations underwritten by Manheim. Use in the dealership or allow consumers to complete remotely to enable fully remote transactions.
Promote delivery & collection options
Help consumers understand how they can get their next car, with customisable collection and home delivery options.
More upgrades to come – watch this space!