Auto Trader cars

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We've upgraded.
See what's new.

Showcasing some of the most powerful product updates our teams have delivered, driving positive changes for UK car buyers and sellers.

Inspiring our buyers and sellers

We've upgraded and expanded our consumer-facing products to ensure everybody from first-time car buyers and sellers to experienced motor enthusiasts can get the most out of Auto Trader.

Here's how we've done it:

Making it easier to find your perfect car

Bigger, better images

Bigger images to help you find and assess each vehicle with ease.

Ben Smith

Marketplace

Thousands of new car reviews

Read our expert reviews and watch our video reviews, starring our very own Rory Reid.

Laura McNally

Audience & Brand

Transparent admin fees

All dealers advertising on Auto Trader must now declare any admin fees they charge on top of the advertised price, so you can be confident that the price you see is the price you pay.

Ben Smith

Marketplace

Charging info for electric cars

Battery and range information for all electric cars.

Rob Chisholm

Marketplace

Over a million reviews of dealers

Find sellers you can trust by reading independent reviews form other car buyers.

Ben Smith

Marketplace

Full vehicle history checks

We partner with Experian to provide free vehicle history checks on most advertised vehicles. Be confident the vehicle you're interested hasn't been stolen, written off or has any nasty history.

Abby Partridge

Retailer Tools

Approved used benefits

Find out which vehicles have additional cover from the manufacturer, and what's included.

Rob Chisholm

Marketplace

Free vehicle valuations

We analyse millions of prices to generate the most accurate vehicle valuations, and update them daily. Use our price indicator labels to understand what a car is worth, and be confident that the advertised price is fair.

Peter Jones

Retailer Tools

Compare purchase options

New and used cars. Different ways to purchase including outright, finance and leasing.

David Sykes

Marketplace

COVID safety measures

Find out the steps sellers are taking to keep you safe.

Polly Caldwell

Marketplace

A new hub for everything electric

Bringing together electric news, advice, reviews, new and used cars, to help you make the move to electric.

Dan Donald

Marketplace

A redesigned search form

A completely new search form, optimised especially for mobile.

Rob Chisholm

Marketplace

A brand new navigation

A complete overhaul of our site navigation, making it easier to find what you are looking for.

Dan Donald

Marketplace

More buying options at your fingertips

Chat online to sellers

Ask the seller a question anytime via live chat or SMS.

Katy Flynn

Marketplace

Instant insurance quotes

Link your Auto Trader and Compare the Market accounts for live insurance quotes on any vehicle.

Sophie Summerfield

Marketplace

Secure your car online, anytime

Found your dream car on Auto Trader? Want to make sure nobody else buys it before you can get to the dealership? Reserve it online on Auto Trader, with confidence you can cancel at anytime if you change your mind.

David Coleman-Jones

Digital Retailing

A guaranteed price for your trade-in

Got a car to part-exchange but unsure what it's really worth? Get a valuation from Auto Trader, guaranteed for 7 days, and take the hassle and haggle out part-exchanging at the dealership.

Irina Annels

Digital Retailing

Get finance approved online

Organise your finance online, with the best offers from a range of finance partners.

Damian Robinson

Digital Retailing

Delivery & collection options

Search just for sellers that offer Home delivery and Click & Collect.

Polly Caldwell

Marketplace

Live video viewing

See which sellers offer a live video appointment service.

Polly Caldwell

Marketplace

A hub to help you buy online

Search for cars that are available to buy online and find out about how to buy online safely.

Dan Donald

Marketplace

Dispose of your car without the hassle

A hassle free way to sell your car quickly, with a guaranteed price and driveway pickup.

Irina Annels

Digital Retailing

Supporting our retailers

Upgrades to our data and advertising products give retailers a real-time view of marketplace supply and demand, while enabling end-to-end online selling to the largest and most engaged audience.

Here's how we've done it:

Reach more in-market buyers

Improve advert performance

Simple, personalised metrics help you identify how vehicles are performing, and how to advertise better.

Marné Griffiths

Retailer Tools

Consistent cross platform advertising

Updated our packages to give buyers and sellers consistent experiences across platforms.

Rob Trickey

Marketplace

Stand out in Google

Benefit from Auto Trader's SEO and get your brand visible in Google with Retailer Stores.

Adam Whittles

Marketplace

Extend your reach into new areas

Our new Market Extension advertising capability allows you to extend your reach beyond your geographic area. Pick regions based on supply and demand, configure delivery and collection options, and advertise your cars to a brand new set of buyers.

Polly Caldwell

Marketplace

Boost your brand visibility on Auto Trader

Guarantee your brand is the top of the search listings with our high-impact Top Spot product.

Katy Flynn

Marketplace

Understand package impact on performance

A new simulator tool to show how upgrading or downgrading advertising packages affects vehicle performance on Auto Trader.

Rob Trickey

Marketplace

Covid safety features

Share your COVID practices to give car buyers confidence that you're operating safely.

David Sykes

Marketplace

Target prominence spend

Set automatic rules to help sell vehicles more quickly, with focussed PPC marketing.

Rob Trickey

Marketplace

Build your brand with Retailer Stores

With time spent on Auto Trader up 14% in the last 12 months, it's more important than ever to showcase your brand on the platform. Share photos, videos, reviews, and promote your services and COVID safety practices to our audience.

Katy Flynn

Marketplace

Flexible advertising when you need it

Get all your cars for sale with flexible extra advertising slots at the click of a button.

Katy Flynn

Marketplace

Source, price and sell smarter

Use data to achieve forecourt goals

Set your business strategy and get smart alerts to achieve your goals with the right stock, priced right, from day one.

Peter Jones

Retailer Tools

Online learning centre

Self-paced online learning modules helping you to source, price, and advertise more effectively.

Chris Penny

Retailer Tools

Simple, fast provenance checks

Provenance check any vehicle you might buy, from anywhere, for free*.

*Included in adverting packages.

Abby Partridge

Retailer Tools

Visualise market trends

Utilise the power of AT's data to understand how supply, demand, and pricing are changing in the market.

Matt Taylor

Retailer Tools

The most trusted retail valuations

Direct access to the best valuations for buying and selling vehicles, underpinned by the Auto Trader's market insight.

Peter Jones

Retailer Tools

Evaluate the market for specific vehicles

Get the best picture of how fast a vehicle might sell, achievable prices, and competitor stock.

Peter Jones

Retailer Tools

Rapidly assess potential stock

Quickly get key pricing and performance metrics for large volumes of potential stock, and filter to only the most relevant for you.

Peter Jones

Retailer Tools

Save on logistics costs

Arrange vehicle movements quickly and easily, with best-value moves from multiple logistics providers.

Chris Dilworth

Retailer Tools

Easy access to trade stock

Any time access to thousands of trade vehicles for purchase across the UK with Dealer Auction, without high auction fees.

Chris Dilworth

Retailer Tools

Moving sales processes online

Arrange home delivery

Use Auto Trader Moves to organise nationwide home delivery and handover.

Chris Dilworth

Retailer Tools

Regular insight and advice

Weekly webinars and blogs to share the latest trends, tips and advice on how to bring your processes online.

Stuart Leatherbarrow

Insight

Convert buyers 24/7

Online reservations mean that you can move from thinking about customers as leads that you need to close, to qualified buyers that you just need to serve, and convert high intent buyers even when you're closed.

David Coleman-Jones

Digital Retailing

Online trade in appraisals

AutoTrader's Guaranteed Part-Exchange tool brings full transparency to vehicle appraisals, with valuations underwritten by Manheim. Use in the dealership or allow consumers to complete remotely to enable fully remote transactions.

Irina Annels

Digital Retailing

Promote delivery & collection options

Help consumers understand how they can get their next car, with customisable collection and home delivery options.

Polly Caldwell

Marketplace

More upgrades to come – watch this space!