Bigger, better images
Bigger images to help you find and assess each vehicle with ease.
Ben Smith
Marketplace
We've upgraded.
See what's new.
Showcasing some of the most powerful product updates our teams have delivered, driving positive changes for UK car buyers and sellers.
Inspiring our buyers and sellers
We've upgraded and expanded our consumer-facing products to ensure everybody from first-time car buyers and sellers to experienced motor enthusiasts can get the most out of Autotrader.
Here's how we've done it:
Making it easier to find your perfect car
Thousands of new car reviews
Read our expert reviews and watch our video reviews, starring our very own Rory Reid.
Laura McNally
Audience & Brand
Transparent admin fees
All dealers advertising on Autotrader must now declare any admin fees they charge on top of the advertised price, so you can be confident that the price you see is the price you pay.
Ben Smith
Marketplace
Charging info for electric cars
Battery and range information for all electric cars.
Rob Chisholm
Marketplace
Over a million reviews of dealers
Find sellers you can trust by reading independent reviews form other car buyers.
Ben Smith
Marketplace
Full vehicle history checks
We partner with Experian to provide free vehicle history checks on most advertised vehicles. Be confident the vehicle you're interested hasn't been stolen, written off or has any nasty history.
Abby Partridge
Retailer Tools
Approved used benefits
Find out which vehicles have additional cover from the manufacturer, and what's included.
Rob Chisholm
Marketplace
Free vehicle valuations
We analyse millions of prices to generate the most accurate vehicle valuations, and update them daily. Use our price indicator labels to understand what a car is worth, and be confident that the advertised price is fair.
Peter Jones
Retailer Tools
Compare purchase options
New and used cars. Different ways to purchase including outright, finance and leasing.
David Sykes
Marketplace
COVID safety measures
Find out the steps sellers are taking to keep you safe.
Polly Caldwell
Marketplace
A new hub for everything electric
Bringing together electric news, advice, reviews, new and used cars, to help you make the move to electric.
Dan Donald
Marketplace
A redesigned search form
A completely new search form, optimised especially for mobile.
Rob Chisholm
Marketplace
A brand new navigation
A complete overhaul of our site navigation, making it easier to find what you are looking for.
Dan Donald
Marketplace
More buying options at your fingertips
Chat online to sellers
Ask the seller a question anytime via live chat or SMS.
Katy Flynn
Marketplace
Instant insurance quotes
Link your Autotrader and Comparethemarket accounts for live insurance quotes on any vehicle.
Sophie Summerfield
Marketplace
Secure your car online, anytime
Found your dream car on Autotrader? Want to make sure nobody else buys it before you can get to the dealership? Reserve it online on Autotrader, with confidence you can cancel at anytime if you change your mind.
David Coleman-Jones
Digital Retailing
A guaranteed price for your trade-in
Got a car to part-exchange but unsure what it's really worth? Get a valuation from Autotrader, guaranteed for 7 days, and take the hassle and haggle out part-exchanging at the dealership.
Irina Annels
Digital Retailing
Get finance approved online
Organise your finance online, with the best offers from a range of finance partners.
Damian Robinson
Digital Retailing
Delivery & collection options
Search just for sellers that offer Home delivery and Click & Collect.
Polly Caldwell
Marketplace
Live video viewing
See which sellers offer a live video appointment service.
Polly Caldwell
Marketplace
A hub to help you buy online
Search for cars that are available to buy online and find out about how to buy online safely.
Dan Donald
Marketplace
Dispose of your car without the hassle
A hassle free way to sell your car quickly, with a guaranteed price and driveway pickup.
Irina Annels
Digital Retailing
Supporting our retailers
Upgrades to our data and advertising products give retailers a real-time view of marketplace supply and demand, while enabling end-to-end online selling to the largest and most engaged audience.
Here's how we've done it:
Reach more in-market buyers
Improve advert performance
Simple, personalised metrics help you identify how vehicles are performing, and how to advertise better.
Marné Griffiths
Retailer Tools
Consistent cross platform advertising
Updated our packages to give buyers and sellers consistent experiences across platforms.
Rob Trickey
Marketplace
Stand out in Google
Benefit from Autotrader's SEO and get your brand visible in Google with Retailer Stores.
Adam Whittles
Marketplace
Extend your reach into new areas
Our new Market Extension advertising capability allows you to extend your reach beyond your geographic area. Pick regions based on supply and demand, configure delivery and collection options, and advertise your cars to a brand new set of buyers.
Polly Caldwell
Marketplace
Boost your brand visibility on Autotrader
Guarantee your brand is the top of the search listings with our high-impact Top Spot product.
Katy Flynn
Marketplace
Understand package impact on performance
A new simulator tool to show how upgrading or downgrading advertising packages affects vehicle performance on Autotrader.
Rob Trickey
Marketplace
Covid safety features
Share your COVID practices to give car buyers confidence that you're operating safely.
David Sykes
Marketplace
Target prominence spend
Set automatic rules to help sell vehicles more quickly, with focussed PPC marketing.
Rob Trickey
Marketplace
Build your brand with Retailer Stores
With time spent on Autotrader up 14% in the last 12 months, it's more important than ever to showcase your brand on the platform. Share photos, videos, reviews, and promote your services and COVID safety practices to our audience.
Katy Flynn
Marketplace
Flexible advertising when you need it
Get all your cars for sale with flexible extra advertising slots at the click of a button.
Katy Flynn
Marketplace
Source, price and sell smarter
Use data to achieve forecourt goals
Set your business strategy and get smart alerts to achieve your goals with the right stock, priced right, from day one.
Peter Jones
Retailer Tools
Online learning centre
Self-paced online learning modules helping you to source, price, and advertise more effectively.
Chris Penny
Retailer Tools
Simple, fast provenance checks
Provenance check any vehicle you might buy, from anywhere, for free*.
*Included in adverting packages.
Abby Partridge
Retailer Tools
Visualise market trends
Utilise the power of AT's data to understand how supply, demand, and pricing are changing in the market.
Matt Taylor
Retailer Tools
The most trusted retail valuations
Direct access to the best valuations for buying and selling vehicles, underpinned by the Autotrader's market insight.
Peter Jones
Retailer Tools
Evaluate the market for specific vehicles
Get the best picture of how fast a vehicle might sell, achievable prices, and competitor stock.
Peter Jones
Retailer Tools
Rapidly assess potential stock
Quickly get key pricing and performance metrics for large volumes of potential stock, and filter to only the most relevant for you.
Peter Jones
Retailer Tools
Save on logistics costs
Arrange vehicle movements quickly and easily, with best-value moves from multiple logistics providers.
Chris Dilworth
Retailer Tools
Easy access to trade stock
Any time access to thousands of trade vehicles for purchase across the UK with Dealer Auction, without high auction fees.
Chris Dilworth
Retailer Tools
Moving sales processes online
Arrange home delivery
Use Autotrader Moves to organise nationwide home delivery and handover.
Chris Dilworth
Retailer Tools
Regular insight and advice
Weekly webinars and blogs to share the latest trends, tips and advice on how to bring your processes online.
Stuart Leatherbarrow
Insight
Convert buyers 24/7
Online reservations mean that you can move from thinking about customers as leads that you need to close, to qualified buyers that you just need to serve, and convert high intent buyers even when you're closed.
David Coleman-Jones
Digital Retailing
Online trade in appraisals
Autotrader's Guaranteed Part-Exchange tool brings full transparency to vehicle appraisals, with valuations underwritten by Manheim. Use in the dealership or allow consumers to complete remotely to enable fully remote transactions.
Irina Annels
Digital Retailing
Promote delivery & collection options
Help consumers understand how they can get their next car, with customisable collection and home delivery options.
Polly Caldwell
Marketplace
More upgrades to come – watch this space!