Online orders are rising sharply with the internet accounting for 16% of business in 2009, 20% in 2015 and this is expected to reach 30% by 2027. The COVID-19 pandemic has accelerated that further as restricted relatives and locked-down lovers shift their bouquet buying online.
There are around 7,000 independent florists in the UK. Strong brand image is all-important in this increasingly competitive marketplace. A stylish van with the opportunity to display logos, contact details and website information is a must. Space for a stunning vehicle wrap to be best displayed will convey the right message - from impromptu expressions of gratitude, apologies or affection to special occasions to the more staid arrangements required for funerals.
A requirement to keep cut flowers refrigerated may also mean that standard air conditioning in the delivery van isn’t quite enough. Flowers last half as long at 20 degrees celsius as they do at 10. So the ability to convert the storage area to a chilled environment is a consideration for florists who transport stock or deliver display over significant distances.