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Portal
Autotrader Platform
The platform for UK automotive
Our technology platform empowers partners to build robust digital solutions across both retailer and consumer touchpoints. In opening our platform to the industry we're driving innovation and change at scale, enabling the industry to retail vehicles more efficiently.
What does the Autotrader Platform do?
- Connects the industry in real-time
- Makes our data and intelligence more accessible
- Enables omnichannel retail solutions at scale
Creating a smarter, more connected automotive ecosystem
Automotive data and technology is fragmented with many disconnected systems causing inconsistency and inefficiency across the supply chain. We've built the platform for UK automotive, connecting the industry in real-time, powered by Autotrader data and intelligence.
Powerful interface solutions
Powered by Autotrader Intelligence
Connected systems and access to live market data is key to operational success in today's market. It's why more than 95% of Autotrader retailers use our technology to help manage their forecourt.
Our interface solutions offer flexibility, so you can work with Autotrader how it suits you. This makes our data and technology solutions more accessible across the industry.
Are you a Connect customer?
Access our platform and data in your own system via API.
ConnectIndustry-leading data
Our Vehicle Data, Valuations and Retail Metrics are produced using complex data modelling and machine learning from observations on our platform and beyond. We provide retailers with access to this market leading data and insight to help them buy, price and sell vehicles with confidence.
Utilise Autotrader's advanced vehicle data to appraise and describe vehicles, making accurate stock creation quicker and easier.
Live market valuations you can trust, giving partners the power to make smarter retail decisions faster.
Access Autotrader retail metrics such as Retail Rating, Avg. days to sell and Competitor View to make decisions based on live market conditions.
Advanced AI technology
Powered by Autotrader Intelligence
We've been producing actionable insight for over a decade using AI, data modelling and machine learning. Now, we're enabling retailers to harness the power of AI to make everyday retailing more efficient.
With Co-Driver, we've seamlessly integrated our powerful AI, underpinned by a wealth of Autotrader data, into existing systems and processes. Making many of the tasks retailers carry out on a day-to-day basis simpler, without compromising on quality.