Customer handing over car keys to a sales manager

Build Consumer Trust

Build trust with buyers to optimise conversion

More than 90% of the time spent researching vehicles is spent online1 and ¾ of that time is spent on Auto Trader.2 Our tools and products help you build trust with buyers in your vehicle, your pricing and you as a retailer so they can purchase with confidence.

Building confidence

Shoppers want to find key details like vehicle history, spec, reviews and more without contacting you. Advanced vehicle data helps you build accurate ads easily and products like vehicle check give your buyers peace of mind.

A laptop displaying advanced vehicle data information on Auto Trader Portal

Advanced vehicle data

Making advert creation quicker, easier and more accurate

Only 55% of retailers add the correct specification when listing vehicles due to data inaccuracies.* With our more advanced data, we can remove inaccuracies, ensuring you maximise the retail price for your vehicles, whilst also providing the consumer with better, more accurate information about the vehicle. Access our vehicle data in the advertising journey in Portal or in your existing stock management solution via Auto Trader Connect.

Analysis of 252,000 advertised vehicles where OEM data was available, comparing spec added by the retailer to OEM factory fit vehicle data. The combined percentage factoring in network franchises, non-network franchises and independents is 55% of spec was correctly specified.

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A mechanic running a vehicle check on an iPad

Vehicle Check

Your vehicles checked, your customers reassured

77% of buyers say they'd be more likely to contact or visit a retailer after seeing a full vehicle check on Auto Trader.* Vehicle Check shows shoppers a summary within your adverts of factors such as outstanding finance, vehicle registration data, number of previous owners and much more to build trust and transparency.

*Auto Trader independent research conducted December 2018 on a representative sample of 1,037 UK car buyers.

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Building confidence

Being aware of how your vehicles are priced relative to your competition, is a key component of building confidence in your price. If there are similar vehicles available in the market at a lower price, your brand and value offering as a retailer will be key to commanding the extra premium from the consumer. Preparing and presenting your vehicles to a premium standard and providing extra assurances are some of the ways retailers find success in standing out from the competition.

A customer viewing an Auto Trader advert with a price indicator of how a car is priced relative to other vehicles of the same make, model, spec and derivative in the market.

Price Indicator

Price transparency for increased consumer trust

A powerful indicator of how a car is priced relative to other vehicles of the same make, model, spec and derivative in the market. Use Price Indicator to your advantage to build buyer confidence in your pricing combined with confidence in the vehicle and you as a retailer.

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Establish Trust

Almost all consumers today want to learn more about the retailer they are buying from before they commit to a purchase. They want to understand your credentials and read about the experience other customers had when buying from you.

An iPad showing a retailer store via the Auto Trader site

Retailer Stores

Drive buyer engagement with your stock and brand

Retailer Stores allow you to create and customise your own dedicated brand destination on Auto Trader. Include photos of your dealership, reviews, key selling points and more to help give your brand extra personality and win buyers over.

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A man with a tablet on his lap looking at the Auto Trader site.


Build trust and reputation with your customers

93% of consumers say online reviews impact their purchase decision. Dealer Reviews are provided through Feefo and are free, as part of your Auto Trader package. They provide an excellent opportunity for your customers to share their experience and build trust with future buyers.

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Highly Rated

Be awarded for providing excellent customer service by being Highly Rated on Auto Trader

Behind every review you receive on Auto Trader is a customer experience. We know that customers want a transparent buying experience and that trust is key. Trust in the vehicle, trust in the price and trust in you – the retailer. Once a year we award customers who truly excel in customer service. If you hit our criteria, your customers will be able to see that you are Highly Rated on your full page adverts, Retailer Store and you will also receive stickers to display in your dealership.

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The Auto Trader Retailer Awards 2022 logo

Retailer Awards

Showcase your award-winning status to buyers

Our annual Retailer Awards ceremony gives you the opportunity to demonstrate your elite award winning status to buyers. With a mixture of self-nominated and data driven awards, winning a Retailer Award sets you apart from your competitors. Our annual winners will receive physical awards and sticker packs along with visibility of the award on their full page adverts and Retailer Store.

Insight Masterclasses

At any given time, retailers are missing out on £91 million in profit by underpricing their stock.3 That’s because this stock isn’t priced to the live retail market. Effectively throwing away profit. Our data and tools make it easy to prevent that. Watch a masterclass today to master your pricing.

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0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey


1 Google/Kantar TNS, The Drive to Decide Survey, n=500 recent car buyers, 2018. 2 Independent data suggests more than 75% of all minutes spent researching car purchases in the UK are spent on Auto Trader. Share of minutes is a custom metric based on Comscore minutes (MM) Comscore MMX® Multi-Platform, Total Audience, May 2020, UK. 3 Auto Trader internal analysis of the advertised price vs the retail valuation.