Empowering you to improve your performance
Achieve your business goals and maximise your Auto Trader investment with Insight Masterclasses.
Improve profitability with our on-demand content or attend one of our in-person clinics and fine tune your forecourt goals and strategy and make the most of your extra interest and response.
Online learning available 24/7
Complete over 50 bite-sized masterclasses designed to help you improve profitability across your key jobs to be done, from sourcing to pricing to market and expertly advertising your stock.
Retailers who complete our masterclasses are more pro-active when appraising their stock prices versus the market, have higher quality adverts that perform better and sell faster on Auto Trader.
Best of all, they're free and available 24/7.
In person clinics
Join an interactive workshop to gain market insights and customised intelligence for your business, enabling you to set goals, manage performance, and use our data to unlock the full potential of your forecourt.
Learn about the market you're competing in, assess key calculations and targets for strategy building, and discover how to source and price stock effectively.
We’ll share our understanding of what attracts buyers to adverts, focusing on imagery, video, descriptions, and the increasing use of AI tools, plus, how to promote Hybrid and Electric Vehicles effectively.