Get a comprehensive view of standard spec
Look-up and retrieve accurate specification for any make, model and derivative, enabling you to describe vehicles accurately.
Vehicle Data
Create better quality adverts, faster
Autotrader Vehicle Data enables retailers to look-up and retrieve information about a vehicle, including detailed taxonomy, enhanced VIN specification data and vehicle history. This provides the basis to understand the exact specification of the vehicle, create accurate records and produce better quality adverts.
Why use Autotrader's Vehicle Data?
- Manage risk when buying stock
- Get precise valuations adjusted for optional specification
- List vehicles accurately when selling online
Create adverts faster and manage risk with a source of quality Vehicle Data
In a market experiencing significant forces of change including new brands, supply challenges and the emergence of omni-channel retail, accurate vehicle data is becoming more important than ever. Not only to maintain credibility when retailing online, but to give consumers confidence when buying from you.
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Capture optional specification
Layer over the optional specification, complemented by our enhanced VIN specification data. This details the exact specification that was on a vehicle when it left the factory.
Have confidence in the vehicle history
Buy with confidence when bringing a vehicle into stock and pass that insight onto the consumer to give them confidence in the history of the vehicle they are buying.
Save time and increase profitability
With your vehicles factory spec automatically populated for you when entering the VRM it takes as little as 30 seconds to add a vehicles details. And with spec adjusted valuations you can be confident that you are pricing your vehicle accurately to its spec.
Types of Vehicle Data
Taxonomy
Vehicle Taxonomy takes the standard specification of all vehicles at a make, model and derivative level and converts it into a consistent categorisation for the purpose of searching for and describing vehicles i.e. Exterior Features or Safety Features.
VIN specification data
VIN (Vehicle Identification Number) Specification data is a register of the optional specification items that were added to a specific vehicle as it was built in the factory. This data is recorded and maintained by each Original Equipment Manufacturer (OEM) and shared directly with Autotrader.
Provenance data
Our Vehicle Check data provides information on the history and background of a specific vehicle. This includes the vehicle details and if it has been stolen, scraped or written-off. It also checks for mileage discrepancies, outstanding finance, MOT history and the number of previous keepers, ensuring you and your customers can buy with confidence.
What do retailers and tech partners think?
Learn how Autotrader's vehicle data saves Simms Suzuki time and helps them capture additional spec through their integration with Haswent via Autotrader Connect.