Why partner with Auto Trader?

Nobody comes close, when it comes to reaching the UK car buying audience

A consumer holding a credit card whilst browsing Auto Trader via a digital device

We welcome almost 10 million in market buyers a month…1

We've been connecting car buyers and sellers for more than 40 years. In that time, we've evolved from an established regional magazine to the UK's leading online automotive marketplace, welcoming millions of consumers to our platform daily.

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who spend more than 488 million minutes searching for vehicles…2

That traffic accounts for more than 80% of the time spent searching for vehicles on classified sites in the UK, comfortably giving us the biggest share of the audience.

A consumer accessing Dealer Portal via a laptop

Influencing 2 in 3 sales
made by our retail partners3

It's because we make buying and selling vehicles easier. Giving our customers access to tools, technology and insights that help turn browsers into buyers.

Reaching millions of buyers

We continue to invest in bringing buyers to your adverts all year round with our partnerships and marketing campaigns.

We reach in and our of market buyers across a variety of channels including tv, radio, social media and email.

Our marketing campaigns

Partner with us

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Contracted advertising

Stock contracts are available from as few as 5 vehicles on a range of packages.

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Your business goal is our business goal

Your success is our goal. Our team of over 200 retail experts are dedicated solely to supporting retailers growth. Take two minutes to tell us your goals, and we'll work with you to create a bespoke plan to meet and exceed them.

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Together, we do more

Automotive retail is changing faster than ever before. One thing that will never change is our commitment to empowering our partners – always working behind the scenes to give more power to you.

Deeper insights into your forecourt performance than ever before

Our award winning data & insights help you make better business decisions faster.

Our partners get access to the most comprehensive view of the live retail market, helping them source, advertise and price efficiently and effectively. All included in their advertising package at no additional cost.

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See why over 14,000 retailers chose to advertise vehicles on Auto Trader

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Your questions answered

1 Snowplow Analytics data, average number of cross-platform visits Jan – Nov 2022. 2 Share of minutes is a custom metric based on Comscore minutes (MM) and is calculated by dividing Auto Trader’s total minutes volume by the entire custom-defined competitive set’s total minutes volume. Comscore. MMX® Multi-Platform, Total Audience, monthly average, June through November 2022, UK. Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Motors.co.uk, CarGurus, Carwow.com, Heycar.co.uk. 3 Auto Trader internal analysis, based on a sample size of 656,000 sales records from retailers who shared their sales data between Jan – Sept 2022. Influence is determined by matching consumer behaviour on Auto Trader with the relevant retailer’s sales data for stock advertised on Auto Trader.