77 million
average monthly cross-platform visits in FY24. Up +11% vs FY23 and +10% vs FY22.1
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average monthly cross-platform visits in FY24. Up +11% vs FY23 and +10% vs FY22.1
hours spent searching every month. 5x longer than all our competitors combined.2
unique visitors to our platform monthly. On average, 6.7 million only visit Auto Trader.3
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1 Source: Internal Data: Snowplow analytics data, average number of cross-platform visits a month between April 2023 and March 2024. 2 Source: Comscore MMX® Multi-Platform, Total Audience, Total Minutes (MM), April 2023 through March 2024, UK. Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Carwow.com, Exchange&Mart, RAC cars, Cinch.co.uk, Heycar.co.uk. 3 Source: Unique visitors that only visit Auto Trader is a custom metric which takes the difference between the total unduplicated audience for the defined competitor set, including & excluding Auto Trader, Comscore MMX® Multi-Platform, Total Audience, Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites, Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Whatcar.com, Carwow.com, Exchange&Mart, Heycar.co.uk, Cinch.co.uk, Average April 2023 through March 2024, UK.