Customer handing over car keys to a sales manager

Auto Trader Connect

Giving you live access to our market leading data and technology, enabling better connected buying experiences and improved operational efficiency.

Efficient retail is underpinned by efficient technology

New consumer expectations are driving demand for better data and connected buying experiences.

A dealer and advisor are looking at a laptop screen.

72% find digital car buying appealing when shown a viable scenario1

Despite significant advances in recent years car buying remains inefficient. Legacy processes, disconnected buying journeys and lack of standardised data make it hard for buyers to reach a purchase decision easily and with confidence. Retailers that can navigate these challenges soonest, will reap the rewards of more efficient car buying.

A video still from the Auto Trader Connect advert.

Make smarter retail decisions faster

Auto Trader Connect enables two-way connectivity between retailer systems and Auto Trader in real-time. It's powered by data and insight from the UK's largest retail marketplace and retailers can seamlessly access live market intelligence from their own systems when sourcing, advertising or pricing.

Buying and pricing

Vehicle check

Buy with confidence and build consumer trust with unlimited vehicle history checks seamlessly integrated into your existing data management system.


Integrate award-winning Auto Trader Valuations into your own systems, ensuring you can buy and price with a view of the live retail market.

Retail strategy

Access Auto Trader retail metrics in your own stock management software, giving you the power to automate your forecourt strategy to maximise profitability.

Managing and advertising

Retail essentials

Use Auto Trader taxonomy to create accurate stock records in your existing systems, with real-time updates to your key selling channels for better operational efficiency.

Website search

Plug-in market leading search functionality on your own website or application, powered by technology from the UK's most trusted marketplace for new and used cars.

Enquiry management

Seamlessly receive and manage Auto Trader enquiries in your own systems, centralising enquiry management to deliver the fastest most efficient customer experience.

How to integrate

It's likely that your technology partner will manage this integration on your behalf.

View Developer Documentation

Get started

To get started with AT Connect, we need a few details from you. Submit the below form to begin the set up process. I’d like to add to an integration.

Tech partner

If you are a third-party tech partner looking to integrate with Auto Trader Connect, please fill out the information below and someone will be in touch shortly.


1 Consumer research conducted by Auto Trader in H2 2021 association with the NFDA and ICPD n=5,000