Deal builder
Stop chasing leads, start closing deals
Meet the evolving expectations of buyers while staying fully in control of the sales process.
Deal Builder gives customers the flexibility to complete the steps they want online, while you receive more prepared, high-intent buyers. This means fewer back-and-forth conversations and more ready-made deals you can prioritise to maximise margin and efficiency.
Request a callWhat is a deal?
A deal is a richer, more committed enquiry. Customers can choose to add options to their deal such as part exchange, finance preferences and a reservation - giving you a clearer picture of what your customers want, before you speak to them.
What do retailers think?
Paul Fletcher, Managing Director at Precision Motor Group, shares how Deal Builder has changed the way they sell cars.
Read their storyConvert high-intent buyers around the clock
Attract committed buyers, streamline conversions, and maximise profitability.
More purchase-ready buyers
Buyers show strong purchase intent after building a deal, with 84% not submitting a lead elsewhere for at least three days1.
Leading retailers are converting over 80% of deals into sales2.
Make sales while you sleep
50% of deals come outside of normal business hours, meaning you start your day with ready-made opportunities3.
Maximise margin retention
Consumers who build a deal online are more likely to buy at the advertised price, enabling you to maximise margin retention.Enhanced with Buying Signals
Buying Signals are an extra layer of insight available exclusively with deals. These powerful insights show you what buyers are doing online – helping you spot high-intent buyers and tailor your conversations to optimise for conversion.
Discover Buying SignalsRequest a call back about Deal Builder
Let us know if you have any questions or concerns and one of our team will get in touch with you soon.
1 Autotrader internal data. Based on analysis of 2,957 deals, February ‘25. 2 Retailer quant survey, January '24 (n=23) 3 Autotrader internal data. Analysis on all deal volumes from October '24 – March '25. Based on 9am-5pm 'typical' opening hours.