The winners of the Auto Trader Retailer Awards were determined by a comprehensive judging process, which featured an esteemed panel of experts, the opinions of thousands of car buyers, and an in-depth analysis of millions of data points from across Auto Trader’s market place, as well as the largest mystery shop among auto retailers in the UK.
Award judge Alison Ross, Platforms & Operations and People Director at Auto Trader, said that what really impressed her about Choose Leisure was, “the honesty about the pains and difficulties of scaling a family business and the way of overcoming that are heartfelt and inspiring. The commitment to culture and quality over short term growth is commendable. I love how personal the stories are for induction, really communicating how special the business is. I can believe that turnover is low, working for a business with such heart is very motivational. They really are setting the benchmark.”
A total of 18 trophies were awarded across seven categories during the awards ceremony on the 18th July, each representing the central pillars of modern automotive retailing.
Choose Leisure founders and owners, Paul and Jenny Santos, outlined just how much the award means to their business, and said: “We’re proud to have been recognised in our niche motorhome industry by automotive giant AutoTrader for the importance we place on our people and culture here at Choose Leisure – it’s something we work very hard at and I know our customers and suppliers feel the benefits too. This is a win for the whole team”.
For a full list of winners, please visit the Auto Trader Retailer Awards website.