We commissioned a survey of 2,000 UK adults, which revealed that 71% of Brits who are considering taking a holiday this winter would consider staying in a luxury motorhome.
Our data also reveals a 156% year on year rise in advert views for top end models – motorhomes costing between £50,001-£100,000 – that have more advanced technology and features.
Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury motorhome for a holiday this winter.
Gone are the days of trying to keep warm in a beat up, poorly-insulated old motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip.
These include:
Our data also reveals a 156% year on year rise in advert views for top end models – motorhomes costing between £50,001-£100,000 – that have more advanced technology and features.
Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury motorhome for a holiday this winter.
Gone are the days of trying to keep warm in a beat up, poorly-insulated old motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip.
These include:
- a Smart TV with integrated Netflix
- a full cooking suite
- a spacious sofa for relaxing
- High-speed in-built Wi-Fi
- A decent pressure shower
- 1 in 10 even said they would love an onboard jacuzzi bath to allow them to truly relax