Feature
Brits turn to luxury motorhome holidays ahead of COVID winter of discontent
Glampervanning is on the rise this winter as Brits look for inventive ways to staycation during the winter months this year – and it is being driven by a surprising demographic. Read more about our findings here...
Published on 5 November 2020
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We commissioned a survey of 2,000 UK adults, which revealed that 71% of Brits who are considering taking a holiday this winter would consider staying in a luxury motorhome.
Our data also reveals a 156% year on year rise in advert views for top end models – motorhomes costing between £50,001-£100,000 – that have more advanced technology and features. Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury motorhome for a holiday this winter. Gone are the days of trying to keep warm in a beat up, poorly-insulated old motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip. These include:
Our data also reveals a 156% year on year rise in advert views for top end models – motorhomes costing between £50,001-£100,000 – that have more advanced technology and features. Surprisingly, of those who are considering a holiday this winter, it is the younger generations – adults aged 18-44 – who are most likely to consider a motorhome holiday (95%) with almost 1 in 3 of these (32%) saying they would be willing to spend more than £1,000 to rent a luxury motorhome for a holiday this winter. Gone are the days of trying to keep warm in a beat up, poorly-insulated old motorhome – the younger generation is all about ‘glampervanning’ this winter and has a list of requirements that need to be met before they will consider this kind of trip. These include:
- a Smart TV with integrated Netflix
- a full cooking suite
- a spacious sofa for relaxing
- High-speed in-built Wi-Fi
- A decent pressure shower
- 1 in 10 even said they would love an onboard jacuzzi bath to allow them to truly relax
The trend for luxury motorhome stays, which has already been taken up by an array of well-known celebs including Gwyneth Paltrow, Coleen Rooney, Jamie Oliver and Chris and Rosie Ramsay, is also thought to be driving demand for part-exchanging as owners look for cost-effective ways of upgrading their vehicles for more advanced models to see them through the pandemic this winter.
Auto Trader’s Editorial Director, Erin Baker comments: “Staycations are set to remain popular for some time as coronavirus shows little sign of slowing in the UK. Christmas in particular is likely to see a surge in the popularity of motorhome holidays. “However, the rusty motorhome from people’s childhood trips isn’t cutting it anymore. The new generation want all mod cons. They’re following in the footsteps of popular celebrities such as Gwyneth Paltrow and Jamie Oliver and are looking for bigger vehicles with the latest tech, to provide all the entertainment and convenience that they have at home.” We would advise any motorhome owners who are looking to upgrade their existing models to part-exchange their old vehicles, to help cover the cost of a new model whilst avoiding higher demand and potentially steeper rates ahead of peak buying season in Spring.
Auto Trader’s Editorial Director, Erin Baker comments: “Staycations are set to remain popular for some time as coronavirus shows little sign of slowing in the UK. Christmas in particular is likely to see a surge in the popularity of motorhome holidays. “However, the rusty motorhome from people’s childhood trips isn’t cutting it anymore. The new generation want all mod cons. They’re following in the footsteps of popular celebrities such as Gwyneth Paltrow and Jamie Oliver and are looking for bigger vehicles with the latest tech, to provide all the entertainment and convenience that they have at home.” We would advise any motorhome owners who are looking to upgrade their existing models to part-exchange their old vehicles, to help cover the cost of a new model whilst avoiding higher demand and potentially steeper rates ahead of peak buying season in Spring.
Want advice on part-exchanging?
To find advice on part-exchanging, click here.