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Advice

How to write a truck advert…

A good advert can help to sell your truck faster and for more money, so it's important you write your advert as well as possible. Pictures are very important, but so is the text and description of your advert. Here's our guide to help you write the perfect advert...

If you sell your truck privately, it’s vital that you pay plenty of attention when writing any advert. If you don’t do this properly and a buyer queries your advert as the truck is different, you could get into legal trouble.
The good news is that here on Auto Trader, just filling in your registration number will automatically fill in lots of details about your truck, for example:
  • Reg
  • Make
  • Model
  • Body type
  • Registration Year
  • Fuel Type
  • Engine Capacity
  • Engine Power
  • Colour
  • And GVW
It’s then over to you to add details such as the trucks’ mileage, MOT expiry, warranty information, service history and any attractive, optional features it may have, for example details like whether there is air-con, a special cab or a built-in sat-nav.
Remember, it’s against the law to mis-describe a truck, so you must be as accurate as possible, which includes what you say and making sure you include any defects you know about. Be honest about the truck’s condition, there is a buyer for every truck - this won’t necessarily put you at a disadvantage. The number of owners the truck has had, whether you’ve made any modifications to it, and perhaps even why you’re selling it, can all be of interest to a potential buyer. Above all, be concise. In our experience, between 50 and 75 words is the ideal length for an online advert. Last, but not least, remember: be clear; don’t use block capitals, which make the advert harder to read; avoid clichés, such as ‘lovely driver’ and ‘first to see will buy’; and don’t use terms that won’t mean anything to buyers.
Top tips:
  • Be honest, concise and accurate
  • Mention anything that makes your truck special
  • Avoid clichés, vague terms and block capitals
Sell your truck now
There’s no time like the present, why not get your truck in front of the 180,000 buyers who come to our site every month now? Advertise your truck here.

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