Terms and Conditions

PPC Offer for Ultra Customers

Last Updated: Updated: 15th May 2025

This PPC Offer is provided subject to the Autotrader Pay Per Click (PPC) – Campaigns and Boost Business Rules and the Main Advertising Terms and Conditions, which are both incorporated into these Rules by reference.

Terms defined in the Autotrader Pay Per Click (PPC) – Campaigns and Boost Business Rules and the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in these Rules and in either the Autotrader Pay Per Click (PPC) – Campaigns and Boost Business Rules or the Main Advertising Terms & Conditions, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

    Business Rules ("Rules")

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "Contracted Stock Level" means the number of advertisements the Qualifying Advertiser has contracted for under their Advertising Agreement;
    2. "Discounted Rate" means the 50% discount that a Qualifying Advertiser will receive in respect of the PPC Offer Budget when they sign up to the PPC Offer. The discounted rate will apply so that the Qualifying Advertiser will pay no additional cost in respect of all and any clicks, up to the PPC Offer Budget, during the first two months of the Offer Period and will then pay the full price in respect of all and any clicks, up to the PPC Offer Budget, for the next two months of the Offer Period;
    3. "PPC Offer" means the promotion which will allow a Qualifying Advertiser, who signs up during the Offer Window, to receive the PPC Offer Budget, at the Discounted Rate, to use on a PPC (Pay Per Click) Campaign during each week of the Offer Period;
    4. "PPC Offer Budget" means the amount (in pounds sterling), calculated as 20% of the Qualifying Advertiser's existing weekly spend for their Package (calculated as their average spend over the four weeks immediately prior to the Offer Period), which shall be the Qualifying Advertiser's weekly Contracted Budget to use on a Campaign during each week of the Offer Period;
    5. "Offer Period" means the period of four calendar months, starting on the date during the Offer Window on which the Qualifying Advertiser signs up to the PPC Offer, during which period the Qualifying Advertiser will get the benefit of the PPC Offer;
    6. "Offer Window" means the period from 7th April 2025 to 18th July 2025 (inclusive), as may be extended by Autotrader at its discretion, during which period Qualifying Advertisers can sign up to the PPC Offer;
      7. "Qualifying Advertiser" means an Advertiser who, subject to anything else in the Rules:
      1. have been invited by Autotrader to join the PPC Offer; and
      2. are Independent or Franchise car and van dealers only (including in Northern Ireland) and who have an active Advertising Agreement with Autotrader and are on the Ultra Package, and who currently have no other offer or bespoke arrangement with Autotrader.
  2. The PPC Offer is available to Qualifying Advertiser who sign-up to the PPC Offer during the Offer Window, subject to these Rules. A Qualifying Advertiser may only sign up to the PPC Offer once during the Offer Window.
  3. A Qualifying Advertiser can use the PPC Offer Budget to spend on a PPC Campaign, subject to the Autotrader Pay Per Click (PPC) – Campaigns and Boost Business Rules.
    4. A Qualifying Advertiser, who has not yet signed up to the PPC Offer, shall not be eligible for the PPC Offer if the Qualifying Advertiser has any pending downgrade of their Package or their Contracted Stock, unless or until one of the following events occurs during the Offer Window:
    1. the Qualifying Dealer retracts the pending downgrade within the 30-day notice period for such downgrade; or
    2. after expiry of the 30-day notice period for the Qualifying Advertiser's downgrade of their Contracted Stock Level or Package (as applicable), the Qualifying Advertiser subsequently upgrades their Contracted Stock Level or Package (as applicable) to the original Contracted Stock Level or Package (as applicable).
  5. If, once a Qualifying Advertiser has signed up to the PPC Offer, the Qualifying Advertiser downgrades their Package or Contracted Stock Level during the Offer Period, such Qualifying Advertiser shall no longer qualify for the PPC Offer from the date on which such downgrade or cancellation becomes effective (i.e. on expiry of the 30 day notice period) and the Qualifying Advertiser shall be charged for any clicks resulting from the PPC Campaign at Autotrader's standard rate card for the duration of the Offer Period. If the Qualifying Advertiser withdraws their cancellation or downgrade before the end of the 30-day notice period for such cancellation or downgrade, then the PPC Offer will continue to apply to the Qualifying Advertiser for the remainder of the Offer Period.
  6. Qualifying Advertisers who participate in the Level Up or Double Level Up Offer, or any other offer (subject to the remainder of this clause), shall not be entitled to participate in the PPC Offer. Qualifying Advertisers who are on Stock Boost shall be entitled to participate in the PPC Offer, subject to these terms.
  7. Where a Qualifying Advertiser subscribed to the Autotrader Pay Per Click (PPC) product prior to signing up to the PPC Offer, the Qualifying Advertiser shall be required to maintain their existing weekly spend for their Package (calculated as their average spend over the four weeks immediately prior to the Offer Period) plus the PPC Offer Budget, for the duration of the Offer Period, in order to be eligible for the PPC Offer.
  8. The PPC Offer Budget will count towards the accrued spend for calculation of a discounted PPC rate in the following quarter, under clause 5.2 of the Autotrader Pay Per Click (PPC) – Campaigns and Boost Business Rules.
  9. Any associated costs will be detailed via order confirmation and invoice.
  10. Communication regarding the PPC Offer may be received via email, Portal or from your Account Manager.
  11. A Qualifying Advertiser shall not be permitted to participate in the PPC Offer if Autotrader determines the Qualifying Advertiser has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  12. Autotrader reserves the right to allow or refuse to allow any Qualifying Advertiser to participate in the PPC Offer at any time, at its sole discretion.
  13. Autotrader reserves the right to make changes to these Rules at any time and shall give you at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  14. Autotrader reserves the right to amend, modify, remove and/or extend this promotion at any point with immediate effect.