Terms and Conditions

Economy Stock Offer Business Rules ("Rules")

Last Updated: Updated: 8th September 2025

    Business Rules ("Rules")

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "Economy Stock Offer" means the promotion operated by Autotrader which allows Qualifying Retailers to purchase additional economy stock to their contracted stock for the duration of the Offer Period at a discount of 100% for a period of two weeks, and the following period of four weeks at a discount of 50%.
    2. "Offer Period" means the period starting from when the offer is taken up during the Sign-Up Period and continuing for a period of six consecutive weeks after that.
      3. "Qualifying Retailers" means Advertisers who:
      1. have been invited by Autotrader to join the Economy Stock Offer;
      2. are independent car and van dealers only (excluding those in Northern Ireland), who currently have an Advertising Agreement with Autotrader; and
      3. advertise their stock via Portal only.
    4. "Sign-Up Period" means the period between 8th September 2025 to 10th October 2025 (inclusive).
    2. The Economy Stock Offer is available to Qualifying Retailers who sign-up for the Economy Stock Offer during the Sign-Up Period, subject to these Rules and the Main Advertising Terms and Conditions. In order to sign up to this offer, a Qualifying Retailer must contact their Autotrader account manager.
    3. A Qualifying Retailer buys the Economy Stock slots as tactical stock during the Offer Period in addition to their normal contracted stock. Qualifying Retailers with up to 10 contracted stock can purchase an additional 5 economy stock adverts, and any Qualifying Retailers with over 10 contracted stock can purchase up to 50% of their contracted stock amount as economy stock.
    4. In the event that a Qualifying Retailer ceases to advertise Economy Stock at any time during the Offer Period, the Offer Period for the Qualifying Retailer would continue to run, and if the Qualifying Retailer lists more Economy Stock at any point during the Offer Period and this stock will have the discount of the correlating week. The Offer Period will not run longer than six weeks in total and will not pause in the event that a Qualifying Retailer’s stock level drops to zero.
    5. Qualifying Retailers may upgrade and downgrade their contracted stock during the Offer Period in accordance with the Main Advertising Terms and Conditions. Economy Stock can be adjusted in accordance with the Autotrader Packages Business Rules.
    6. After the Offer Period has ended, any Economy Stock advertised by the Qualifying Retailer will be charged at the full rate card for that stock.
    7. If a Qualifying Retailer participates in this Economy Stock Offer, they will not be eligible to participate in the same or a similar offer in future.
    8. Any associated costs will be detailed via order confirmation and invoice.
    9. Communication regarding the Economy Stock Offer may be received via phone, email, Portal or from your Account Manager.
    10. Autotrader reserves the right to allow or refuse to allow any Qualifying Retailer to participate in the Economy Stock Offer at its sole discretion, or to remove any Qualifying Retailer from the Economy Stock Offer if Autotrader determines the Qualifying Dealer has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
    11. Qualifying Retailers cannot advertise stock in connection with the Economy Stock Offer on behalf of a third party or another dealer.
    12. Autotrader reserves the right to amend, modify or remove the Economy Stock Offer at any point with immediate effect.