New Car
Why Auto Trader?
With over 80 million monthly site visits and 21 million app downloads1, Auto Trader is the consumer's choice when it comes to finding their next vehicle.
Advertise to the UK’s largest car buying audience
More than 11 million consumers come to Auto Trader each month to search for their next vehicle, and 1 in 3 of those visitors would consider buying a new car. That's over 3.6 million consumers a month, meaning new car stock not advertised on Auto Trader, is effectively out of sight to the UK's biggest audience of buyers.
Consumers value real stock, with real availability and real images
Providing consumers with more information about the vehicle, the price and when it’s available enables them to make a purchase decision faster. It creates what we call purchase-ready buyers who have taken the time to survey the market using the UK's favourite automotive search platform 4. Not only is this great for buyers, but ultimately this helps you to retain more value in each sale by selling on Auto Trader allowing you to be in full control and connecting the right car with the right buyer.
Auto Trader influence thousands of new car sales each month6
Drive more buyers to your new cars, with many listings successfully converting to sales. All the information buyers need about the vehicle they’re viewing is listed upfront, including the pricing and finance options available. Therefore, if they’re enquiring about the vehicle, they’ve already taken this into consideration and are interested in purchasing.
Try before you buy
Get your first 2 months of new car advertising on Auto Trader absolutely free when you sign up for a New Car package.
Only on Auto Trader
- Access Auto Trader’s leads management system and package products
- Have access to a standalone Auto Trader New Car package
- Showcase discounts on stock against the MRRP and show monthly finance options and payments (where possible) to buyers
- Advertise both available and pipeline stock with high quality imagery
- List and price stock to the live retail market
1 Source: Auto Trader internal data. 2 Source: Auto Trader On-site Survey July 2024 n=1,559 3 Source: Auto Trader New Car Buyers Research, June 2024. 4 Source: Auto Trader internal data. 5 Source: Auto Trader New Car Buyers Research, June 2024. 6 Source: Auto Trader sales influence data.