Terms and Conditions

New Car "Try Before You Buy" Eligibility Business Rules

The New Car "Try Before You Buy" offer is provided subject to the Main Advertising Terms & Conditions and the New Car Stock Business Rules which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions and the New Car Stock Business Rules shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions or the New Car Stock Business Rules and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the interpretation of these Rules.

Business Rules ("Rules")

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "New Car Stock Product" means Auto Trader’s New Car Stock Product that allows Advertisers to advertise New Cars on Auto Trader Platforms, subject to the Advertiser paying the relevant Charges, as more particularly described in the New Car Stock Business Rules (and to avoid doubt the New Cars Stock Product applies to cars and other vehicles, for example vans);
    2. "New Car "Try Before You Buy" Offer" means the offer available for new customers of the New Car Stock Product which will allow Qualifying Dealers to advertise the stock allowance relevant to the package for the New Car Stock Product on Auto Trader Platforms for free, for the Offer Period;
    3. “Offer Period” means a period of two calendar months, starting from the date [Auto Trader confirms the New Car Stock Product package];
    4. "Qualifying Dealer" means an Advertiser who is a Franchise Retailer who is not currently paying, or previously has paid, for New Car Stock Product and has not previously used and cancelled New Car Stock Product.
  2. The New Car “Try Before You Buy” Offer is available to Qualifying Dealers of New Cars only who sign up to a New Car Stock package (at Auto Trader Dealer ID level, as opposed to Group level) with Auto Trader for the New Car Stock Product subject to the New Car Stock Business Rules and these Rules.
  3. Advertisers will not be eligible for the New Car “Try Before You Buy” Offer if the Advertiser has previously taken advantage of New Car “Try Before You Buy”, New Van “Try Before You Buy” or “Sell Before You Buy” Offers, or if the Advertiser is not a new customer to the New Car Stock Product.
  4. Advertisers who participate in the New Car “Try Before You Buy” Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period.
  5. If a Qualifying Dealer fails to meet the minimum advertising requirements set out in these Rules or is otherwise in breach of these Rules, the Qualifying Dealer will no longer be eligible for the New Car "Try Before You Buy" Offer and Auto Trader shall be entitled to cancel the offer without any liability to the Qualifying Dealer, and the Qualifying Dealer will continue on the New Car Stock Product on the rates that relate to that package.
  6. The New Car "Try Before You Buy" Offer shall continue for the Offer Period unless the Qualifying Dealer cancels the New Car Stock Product, or the New Car Stock Product is otherwise cancelled in respect of the Qualifying Dealer at any time. After the Offer Period the Qualifying Dealer will continue with the New Car advertising package on the New Car Stock Product on the rates that relate to that package. The Qualifying Dealer will be entitled to downgrade its package or cancel the New Car Stock Product in accordance with the Main Advertising Terms & Conditions and the New Car Stock Business Rules, provided that the Qualifying Dealer may only cancel or downgrade once the New Car "Try Before You Buy" Offer has finished (meaning that the Qualifying Dealer will as a minimum pay for 30 days at the package they initially selected) .
  7. Qualifying Dealers cannot advertise stock in connection with the New Car "Try Before You Buy" Offer on behalf of a third party or another dealer.
  8. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the New Car "Try Before You Buy" Offer at its sole discretion.
  9. Auto Trader reserves the right to amend, modify or remove the New Car "Try Before You Buy" Offer at any time with immediate effect.