New Car
Why sell new cars with Auto Trader?
With over 80 million monthly site visits, 21 million app downloads1, Auto Trader is the consumers choice when they’re looking for their next vehicle. We give them more information and more choices, to help them make decisions quickly and drive sales of your new cars sooner.
Advertise to the UK’s largest car buying audience
Each month, more than 11 million consumers come to Auto Trader to find their next vehicle. 1 in 3 of them would consider buying a new car. That means new car stock which isn't advertised on Auto Trader is effectively out of sight and out of mind to the UK's biggest audience of buyers.
Buyers value real stock, real availability, and real images
By giving consumers more information about the vehicle, it's availability and the price, we help them decide if they want to buy sooner. This creates what we call purchase-ready buyers who've surveyed the market using the UK's favourite automotive search platform4. It's great for buyers but it's also great for you. You stay in full control and retain more value with each sale by selling on Auto Trader.
Influencing 1000s of new car sales every month6
With loads of listings converting to sales, we drive more buyers to your new cars. We list all the information buyers need upfront on each listing, including price and available finance options. So, if they’re enquiring about the vehicle, they’ve considered the specifics and are interested in buying.
Try before you buy
Get your first 2 months of new car advertising on Auto Trader absolutely free when you sign up for a New Car package.
New Car success with Halliwell Jones
Halliwell Jones has managed to navigate some of the big challenges retailers are currently facing in the new car market, and how they’re making a success of new car sales, particularly with electric vehicles (both new and used).
Faster, easier, better with Auto Trader
- Access Auto Trader’s leads management system and package products
- Get the benefit of a standalone Auto Trader New Car package
- Showcase discounts on stock against the MRRP and show monthly finance options and payments (where possible) to buyers
- Advertise both available and pipeline stock with high quality imagery
- List and price stock to the live retail market
1 Source: Auto Trader internal data. 2 Source: Auto Trader On-site Survey July 2024 n=1,559 3 Source: Auto Trader New Car Buyers Research, June 2024. 4 Source: Auto Trader internal data. 5 Source: Auto Trader New Car Buyers Research, June 2024. 6 Source: Auto Trader sales influence data.