New Car

Generate response to your brand-new stock with powerful New Car advertising

The new car landscape continues to evolve. 79% of buyers are looking to purchase a car in the next 6 months1 and 69% have said it's important to have sight of a car's availability before choosing to visit a retailer2.

These same buyers are considering more brands than ever before. Visibility of your brand and your new car stock is increasingly critical. With over 1 million unique users viewing new car stock on Auto Trader each month3, there’s no better place to get eyes on your brand-new vehicles.

What's included in your New Car package?

Advertise both in-stock and due-in vehicles

Advertise both in-stock and due-in vehicles

Meet customer expectations. Provide full transparency and assurance to your buyers, by categorising your vehicles as 'Available now' or 'Due-in'*.

Quickly and easily create high quality adverts using stock feeds or Portal's intuitive New Car stock tool4.

*Due-in stock, is stock that is in transit to your forecourt and has been assigned a VIN number.

Abstract, close-up image of cars on a forecourt

New car imagery, simplified

Gain access to auto-generated images for due-in stock, that hasn't yet reached your forecourt.

Integrate your third-party image providers, to make creating ads for in-stock vehicles, more efficient.

Mini cars for sale on a forecourt

Promote your finance deals on New Car stock

Over 80% of new cars are purchased on finance5 . Meet this customer demand, by displaying monthly payments on your brand-new stock.

Plus, show your buyers exactly how much they'll save, with any manufacturer deposit contributions automatically added onto your adverts.

A female using a laptop with call-out of adverts on Auto Trader, overlaid

Generate higher response to your adverts

Reach more buyers with your high-quality advertising. Adverts packed with advertising best practice will generate better response.

Boost your advert response, with PPC campaigns, now available for your new vehicle adverts.

Try before you buy

Get your first 2 months of new car advertising on Auto Trader absolutely free when you sign up for a New Car package.

View the Terms & Conditions

Get in touch

1 Auto Trader On-site survey, February 2023. 2 Auto Trader On-site Survey, March 2023. 3 Caveat for 1 million users stat. 4 Stock feeds are only available where OEMs provide these to Auto Trader. 5 Finance & Leasing Association, % of new car registration bought on finance, FY 2022.