Buying Signals
Turning buyer data into actionable insight
There's no time for guessing when it comes to buyers. Buying Signals give you the power to understand exactly what buyers want, where they are in their purchase journey, and how to make the most of every interaction.
What do Buying Signals tell you about buyers?
Buyer intent
You'll know exactly how engaged each customer is and be able to identify who's most likely to make a purchase. This is based on their behaviour and interactions, which means it's not just what they've looked at, but the actions they've taken along the way – giving you a fuller understanding of their intent.
High intent
Are they high intent?
We analyse the behaviour of the buyer over the previous 7 days to see if they'd be considered 'high intent'.
Local
Are they local to you?
If the buyer is located less than 30 miles from your dealership, they're more likely to buy, and return for aftersales and more down the line.
Vehicle saved
Do they have your vehicle saved?
When a buyer saves your vehicle to their Autotrader account, it's a strong signal they're serious about making a purchase.
Buyer preferences
Without having to go back-and-forth, preferences give you a view of what buyers are interested in. A range of specifics based on the adverts they have been looking at over the past 7 days including:
- Preferred make and model
- Fuel type, transmission and body style
- Desired mileage and age range
Buying Signals take you from in the dark to in the know with...
Visibility of high intent buyers
Insight into the buyer's journey
A connected, consistent experience
Get ahead of the sale, don't play catch up
Buying Signals show you what buyers are doing online - so you can tailor your approach and fast-track the deal. Take a look at our Portal walkthrough to see what Buying Signals look like in practice.
See the demoEvery sale starts with a signal
The origins of Buying Signals
Discover how Buying Signals began and why it’s changing the way retailers connect with customers. A quick look at the journey from idea to innovation.
Powerful products, built together
See how collaboration with our customers shape the products we build. Together, we’re building tools that benefit retailers.
The "science" behind Buyer Intent
Uncover the data and insights driving smarter sales decisions. We lift the lid on how Buyer Intent is calculated.
What our customers have to say
"Buying Signals is a game changer. For a business as small as ours, having access to that data is huge."
Sam Kingsland-Joy
Director, Humphries & Parks
"You can really hone in and reinforce the journey they've already been on. So, it's important to have as many buying signals as we can."
Ben Holdaway
Managing Director at Abbey Park Cars Ltd